Core Viewpoint - The 2025 Qilu Autumn Auto Show, held at the Shandong International Exhibition Center, features an innovative "retro newspaper printing machine" created by Shandong Digital Culture Group, which has become a popular attraction for visitors [1] Group 1: Event Highlights - The auto show opened on September 4 and is the 52nd edition of the Qilu Auto Exhibition [1] - The retro newspaper printing machine allows visitors to capture and print personalized newspapers, enhancing the interactive experience at the event [7] Group 2: Visitor Experience - The machine combines digital technology with traditional media, offering four style templates for users to choose from, creating a unique and memorable experience [7] - Visitors expressed that this new format adds a sense of significance and fun, making it suitable for both collection and immediate sharing on social media [7][11] Group 3: Marketing and Impact - The initiative transforms attendees from mere spectators into active participants and content creators, significantly increasing the event's exposure and social impact [11] - Shandong Digital Culture Group's approach represents a replicable model for digital marketing in exhibitions, enhancing visitor satisfaction while leveraging social media for broader reach [16]