Core Insights - The article highlights the innovative digital cultural projects showcased at the 2025 Qilu Autumn Auto Show, particularly focusing on the AI interactive entity "Qiqi," the retro newspaper machine by Qilu Evening News, and the immersive experience brand "YUMO and Dream Talk" [1][2][4] Group 1: AI Interactive Entity "Qiqi" - "Qiqi" serves as a personalized automotive consultant, effectively answering consumer inquiries about vehicle models and recommendations based on user profiles and real-time exhibition data [1] - The AI technology utilized in "Qiqi" enhances consumer engagement by providing detailed and personalized responses, resembling a knowledgeable friend rather than a cold robot [2] Group 2: Retro Newspaper Machine - The retro newspaper machine by Qilu Evening News allows attendees to create personalized commemorative newspapers, integrating smart imaging and real-time scene fusion technologies [3] - This machine offers four different style templates for users to choose from, enhancing the social sharing aspect of the event and increasing its cultural impact [3] Group 3: "YUMO and Dream Talk" Immersive Experience - The "YUMO and Dream Talk" brand created a mixed-reality (MR) amusement park at the auto show, providing an engaging and interactive experience that connects virtual and real-world elements [4] - This immersive experience encourages consumer participation and content creation, further amplifying the digital influence of the auto show and showcasing the potential of mixed-reality technology in modern exhibitions [4]

Core Viewpoint - The 2025 Qilu Autumn Auto Show, held at the Shandong International Exhibition Center, features an innovative "retro newspaper printing machine" created by Shandong Digital Culture Group, which has become a popular attraction for visitors [1] Group 1: Event Highlights - The auto show opened on September 4 and is the 52nd edition of the Qilu Auto Exhibition [1] - The retro newspaper printing machine allows visitors to capture and print personalized newspapers, enhancing the interactive experience at the event [7] Group 2: Visitor Experience - The machine combines digital technology with traditional media, offering four style templates for users to choose from, creating a unique and memorable experience [7] - Visitors expressed that this new format adds a sense of significance and fun, making it suitable for both collection and immediate sharing on social media [7][11] Group 3: Marketing and Impact - The initiative transforms attendees from mere spectators into active participants and content creators, significantly increasing the event's exposure and social impact [11] - Shandong Digital Culture Group's approach represents a replicable model for digital marketing in exhibitions, enhancing visitor satisfaction while leveraging social media for broader reach [16]

Core Insights - The 2025 Qilu Autumn Auto Show features innovative digital cultural projects, including the AI interactive agent "Qiqi," a retro newspaper printing machine, and the immersive experience brand "YUMO and Dream Talk" [3][10] Group 1: AI Interactive Agent "Qiqi" - "Qiqi" serves as a personal car consultant, utilizing a large data model to provide personalized car recommendations based on user queries and preferences [4][5] - The AI agent can understand voice commands and offer tailored suggestions for various consumer needs, enhancing the car buying experience [4][5] - Attendees praised "Qiqi" for its detailed and friendly responses, likening it to a knowledgeable friend rather than a robotic assistant [5] Group 2: Retro Newspaper Printing Machine - The retro newspaper printing machine became a popular attraction, allowing visitors to create personalized "auto show commemorative" newspapers [7][8] - This machine integrates smart imaging and real-time scene fusion, offering four different design templates for users to choose from [7] - The experience transforms attendees from passive visitors to active participants and content creators, enhancing the event's social and cultural impact [8] Group 3: "YUMO and Dream Talk" MR Playground - The "YUMO and Dream Talk" brand created a mixed reality (MR) playground at the auto show, featuring interactive games that blend virtual and real-world experiences [10][11] - Four distinct interactive games were introduced, each designed to engage consumers and enhance the entertainment value of the event [10] - The MR technology allows for real-time interaction and content sharing, significantly increasing the digital influence of the auto show [11]