记者 管悦 张雪 朱洪蕾 于泊升 济南报道 有问必答、精准推荐 9月4日,2025齐鲁秋季车展上,由山东数字文化集团倾力打造的三项数字文化创新项目——AI车展交互智 能体"齐齐"、齐鲁晚报复古拍报机以及元梦·沉浸工作室推出的"YUMO与梦说"沉浸式体验品牌联合登 场,成为本届车展最具人气的科技文化亮点。 "齐齐"成消费者首选咨询对象 "特斯拉新车Modle YL有没有来参展""比亚迪（002594）在几号馆""适合新手宝妈的新能源车型推 荐""想买一辆20万元左右的MPV,推荐哪几款车型"……现场,不少有购车意向的消费者前来与"私人汽车 顾问"——"齐齐"互动、咨询。 "齐齐"是山东数字文化集团基于海量数据（603138）资源,依托齐鲁文化大模型、汽车大数据、云算力 技术打造,对多维度数据进行深度融合,大模型整合生态,覆盖购车、用车等全方位场景。面对消费者五花 八门的问题,"齐齐"应对自如。它不仅是"问答高手",更是一位"场景顾问",能立刻识别语音、理解模糊需 求,还能够结合用户画像、使用场景和实时展会信息,提供高度个性化的购车建议。 "完全没想到在车展上能玩到这么酷的MR游戏!"不少观众在体验后表示,不只是 ...

齐鲁晚报·齐鲁壹点记者 管悦 高雅洁 9月4日，2025齐鲁秋季车展暨第五十二届齐鲁汽车展览交易会在山东国际会展中心火热开幕，由山东数字文化集团倾力打造齐鲁晚报复古拍报机成为本届车 展的人气打卡点，吸引众多消费者驻足体验，并纷纷拍摄这份独一无二的"车展纪念版"头版报纸留念。 咽可以这样问我: F展购车可以享 n市THE 第 消费补贴活动吗? 可以这样问我: 扣次车展每个展馆 洲有哪些品牌? FFF J 日 : 14 该拍报机融合智能影像捕捉、实时场景融合与即时文创制作等多项数字技术，将车展元素与观众形象巧妙合成，提供四种风格模板供消费者自由选择。 在现场，用户只需站在指定区域，设备即可自动拍照，实现"一键生成、即时打印、扫码分享"的全流程沉浸式打卡体验。这种创新形式不仅增强了现场的互 动感和仪式感，更让观众从传统的"逛展者"转变为内容的"参与者和传播者"。 "以前都是拍照片，这还是第一次'拍报纸'。"现场观众严先生体验后表示，这种形式非常有趣，感觉特别有纪念意义。 刚打印完报纸的江女士也分享道："它既有传统纸媒那种厚重的仪式感，又加入了数字时代互动的新鲜玩法，既适合收藏，也方便立刻分享到朋友圈。" e l r ...

Core Insights - The 2025 Qilu Autumn Auto Show features innovative digital cultural projects, including the AI interactive agent "Qiqi," a retro newspaper printing machine, and the immersive experience brand "YUMO and Dream Talk" [3][10] Group 1: AI Interactive Agent "Qiqi" - "Qiqi" serves as a personal car consultant, utilizing a large data model to provide personalized car recommendations based on user queries and preferences [4][5] - The AI agent can understand voice commands and offer tailored suggestions for various consumer needs, enhancing the car buying experience [4][5] - Attendees praised "Qiqi" for its detailed and friendly responses, likening it to a knowledgeable friend rather than a robotic assistant [5] Group 2: Retro Newspaper Printing Machine - The retro newspaper printing machine became a popular attraction, allowing visitors to create personalized "auto show commemorative" newspapers [7][8] - This machine integrates smart imaging and real-time scene fusion, offering four different design templates for users to choose from [7] - The experience transforms attendees from passive visitors to active participants and content creators, enhancing the event's social and cultural impact [8] Group 3: "YUMO and Dream Talk" MR Playground - The "YUMO and Dream Talk" brand created a mixed reality (MR) playground at the auto show, featuring interactive games that blend virtual and real-world experiences [10][11] - Four distinct interactive games were introduced, each designed to engage consumers and enhance the entertainment value of the event [10] - The MR technology allows for real-time interaction and content sharing, significantly increasing the digital influence of the auto show [11]