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成都车展,8大豪门集体缺席
Di Yi Cai Jing· 2025-08-23 14:27
Core Insights - The 28th Chengdu International Auto Show is set to take place from August 29 to September 7, 2023, with nearly 120 automotive brands participating and an exhibition area of 220,000 square meters showcasing over 1,600 vehicles [1][2]. Group 1: Trends in Luxury Brands - The trend of luxury brands being absent from the Chengdu Auto Show is expanding, with eight luxury brands missing this year compared to 2024 [2]. - The absence of high-end brands such as Porsche, Bentley, Lamborghini, Rolls-Royce, and Lotus in the luxury car exhibition hall indicates a significant shift, as these brands were previously concentrated in Hall 16 [3]. - Second-tier luxury brands like Lexus, Genesis, and Jaguar Land Rover are also missing from this year's event, following the absence of Maserati and Infiniti in the previous year [4][5]. Group 2: Market Performance of Luxury Cars - The luxury car market in China is experiencing a downturn, with a notable decline in the import of ultra-luxury vehicles since 2023, and this trend is expected to accelerate into 2024 and 2025 [6]. - Sales data shows that while Ferrari has maintained strong performance, brands like Bentley and Rolls-Royce have seen a decline but remain at relatively high sales levels, whereas Maserati's performance has been generally weak [6]. - In July 2023, luxury car retail sales reached 170,000 units, representing a year-on-year decline of 20% and a month-on-month decline of 29%, with luxury brand retail share dropping to 9.3%, down 3 percentage points year-on-year [8].