Investment Rating - The report indicates a positive investment outlook for the retractable charging cable industry, suggesting it is likely to gradually replace traditional chargers as the mainstream mobile charging device [3]. Core Insights - The retractable charging cable offers significant advantages in portability and multi-scenario applications, aligning with market trends in charging solutions [3]. - The industry is witnessing a shift towards higher power fast charging capabilities, with many products achieving 67W to 100W, driven by advancements in GaN technology [7][8]. - The market for retractable charging products is expected to grow significantly, with global sales projected to increase from 8.94 million units in 2021 to 13.37 million units in 2024, reflecting a compound annual growth rate (CAGR) of 14.36% [15]. Summary by Sections Product Comparison - Retractable chargers integrate the charging cable, making them more compact and suitable for travel compared to traditional chargers, which have separate cables that can increase volume by 50%-100% [2]. Market Trends - The retractable charging cable market is expanding beyond traditional desktop and home use to include automotive and outdoor applications, with cable lengths typically exceeding 60cm [4]. Fast Charging Technology - Many retractable chargers now support high-power fast charging, with examples like the 67W retractable charger capable of charging an iPhone 16 Pro to over 50% in 35 minutes [7]. - Future developments are expected to focus on even higher power outputs and smarter charging capabilities [8]. Industry Structure - The industry chain consists of upstream component suppliers, midstream manufacturers, and downstream retail channels, with a focus on technological innovation and cost-effectiveness driving competition [12][14]. Market Dynamics - The retractable charging product market is characterized by a high degree of competition, with major players like Baseus and Ugreen holding significant market shares, while smaller brands can leverage differentiation strategies to gain market presence [18][19].