作者｜出海潜望 题图｜AI生成 中国企业的出海浪潮，在2025年展现出前所未有的厚度、速度和情感温度。站在新的十字路口，我们看到中国企业与品牌"出海2.0"时代已悄然开启。 从早期依靠价格、流量红利，到如今靠组织力、创新力和本地化运营取胜。虎嗅《出海标杆榜单》的设立，正是为了捕捉这场深层次变革的见证者：谁 在真正定义中企出海的新范式。 过去一年，出海最显著的变化就是企业出海战略的整体升级，越来越多的企业开始自建全球运营体系，实现从产品出海到品牌出海的结构性跃迁。 比如许多制造业和新锐消费品牌，在具体区域设立本地化团队、数据管理团队、甚至本地研发与生产能力，把创新、服务和营销下沉到社区和用户触 点。 不过，外部环境也逐渐复杂。 出海榜单评委们普遍认为，地缘政治等变量对企业出海影响日益深远。无论是欧美的贸易壁垒、东南亚的数据保护规定，还是中东的市场准入生态，都 要求企业具备更高的战略敏感和本地适应力。 中国产业发展研究院常务副院长刘大成告诉虎嗅："当合规成为门槛，中国企业必须具备跨国风险控制和应急能力，这已不是选择题，而是生存题。" 深圳电子商务服务中心部长洪培林也坦言："中国企业过去出海，像是走马观花；现在，必 ...

Core Insights - The 2025 Hurun Richest Women in China list reveals that the total wealth of the top 50 female entrepreneurs reached 1.9 trillion yuan, a significant increase of 32% compared to last year, with the entry threshold rising to 16 billion yuan, up 33% [1][2][11] - The average age of the top 50 female entrepreneurs is 60 years, with 66% being self-made and 34% inheriting wealth [1][2][25] - The industrial products sector is the primary source of wealth for female entrepreneurs, with 15% representation, while the real estate sector follows at 13% [21][22] Company Performance - The top female entrepreneur, Zhong Huijuan, and her mother, saw their wealth increase by 640 million yuan, reaching 1.41 billion yuan, marking an 83% growth [6][12] - Lens Technology, led by Zhou Qunfei, ranked second with a wealth of 1.1 billion yuan, a 75% increase from the previous year [7][12] - Wahaha's Zong Fuli ranked third with a wealth of 875 million yuan, experiencing an 8% increase [8][12] Industry Trends - The industrial products sector has eight female entrepreneurs in the top 50, contrasting with only two male entrepreneurs from the same sector [5][21] - The life sciences and food and beverage sectors are also significant contributors to the wealth of female entrepreneurs, with 12% and 10% representation, respectively [21][22] - The emergence of successful female entrepreneurs in the consumer electronics sector is notable, with companies like Luxshare Precision and Lens Technology leading the way [2][5] Wealth Distribution - Among the top 50 female entrepreneurs, 47 experienced wealth growth, with eight new entrants to the list [11] - The average wealth of the top 50 female entrepreneurs is 340 million yuan, with a notable increase in the number of self-made entrepreneurs [25][31] - The wealth of the top ten female entrepreneurs has seen a significant increase, with the threshold for entry rising to 55 billion yuan [4][11] Geographic Distribution - Hong Kong leads with nine female entrepreneurs in the top 50, followed by Beijing with six [16][17] - The distribution of female entrepreneurs' birthplaces shows a strong representation from Jiangsu and Guangdong [19][20] Historical Comparison - The total wealth of the top 50 female entrepreneurs has doubled over the past decade, indicating a long-term growth trend [1][2][30] - The diversity in industries represented by the top five female entrepreneurs has increased significantly compared to previous years, moving away from a heavy reliance on real estate [28][29]

胡润研究院30日发布《2025胡润女企业家榜》，来自中国创新药头部企业翰森的64岁钟慧娟以1410亿元 财富首次成为中国女首富。 责任校对 何丹 主编 武熙智 终审 编委 李荣 《2025胡润女企业家榜》显示，前50名中国女企业家总财富达1.9万亿元，较去年大幅上涨32%。66%为 白手起家，34%为继承财富。直接面向消费者的品牌，如娃哈哈、海天、达利食品占比35%，较5年前 的47%明显下降。 据了解，女企业家新势力集中于工业产品、生命健康及食品饮料领域。 "她们精准抓住了产业链升级和扩展的机遇，将消费电子领域的核心能力复制到新能源汽车等领域，生 动诠释了'新质生产力'的内涵。"胡润集团董事长兼首席调研官胡润表示，得益于短视频热度与全球智 能设备需求释放，消费电子领域成为女企业家财富增长的核心动力。在消费电子配件领域，55岁的蓝思 科技周群飞财富增长470亿元，以1100亿元位列第二；58岁的立讯精密王来春与60岁的领益智造曾芳勤 财富分别上涨235亿元、315亿元，分别以855亿元、695亿元位列第四和第六。 "钟慧娟首次成为中国女首富，同时也是榜单史上第一位从事生命健康领域的女首富。"胡润说，中国女 企 ...

Core Insights - The 2025 Hurun Women Entrepreneurs List highlights the top 50 female entrepreneurs in China, with a total wealth increase of 32% year-on-year, reaching 1.9 trillion yuan [1][7][8] - Zhong Huijuan and her daughter Sun Yuan from Hansoh Pharmaceutical have become the richest women in China with a wealth of 141 billion yuan, marking a significant rise in their fortunes [1][5] - The list indicates a growing trend of female entrepreneurs in sectors such as industrial products, life sciences, and food and beverage, with many new faces emerging in these industries [8] Group 1: Wealth Rankings - Zhong Huijuan and Sun Yuan lead the list with a wealth of 1,410 billion yuan, an increase of 83% [2] - Zhou Qunfei from Lens Technology ranks second with 1,100 billion yuan, up 75% [2] - Zong Fuli ranks third with 875 billion yuan, a decrease of 8% from the previous year [2] Group 2: Industry Trends - The pharmaceutical sector is represented by Zhong Huijuan, who transitioned from teaching to managing Hansoh Pharmaceutical, which has seen significant growth [5][7] - The consumer electronics sector has notable female leaders like Zhou Qunfei and Wang Laichun, who have capitalized on industry upgrades and expansions [8] - The food and beverage industry has also seen growth, with figures like Cheng Xue from Haitian Flavoring and Food, whose wealth has tripled over the past decade [8] Group 3: Historical Context - The total wealth of the top 50 female entrepreneurs has doubled over the past decade, indicating a significant shift in wealth accumulation among women in business [8] - Nearly 80% of the women on this year's list were not present in the top 50 a decade ago, showcasing the emergence of new female leaders in various industries [8]

Group 1 - The company, Jiemite (SZ 300868), reported a revenue of approximately 440 million yuan for the first three quarters of 2025, representing a year-on-year decrease of 21.08% [1] - The net profit attributable to shareholders of the listed company was a loss of approximately 25.12 million yuan [1] - The basic earnings per share showed a loss of 0.201 yuan [1]

凤凰网科技讯 10月23日， 近日，专注于新材料应用的科技生活方式品牌PITAKA于9月面向iPhone 17系 列及iPhone 16 Pro系列，正式推出了其Moment系列手机壳的全新纹路——"浮光跃金"。该系列包含清梦 蓝与浮光金两款配色，其最大亮点在于搭载了品牌升级后的浮织工艺2.0，即"浮织·光影波纹"技术。据 了解，芳纶纤维材料因其物理特性，在着色上曾有较大局限。PITAKA自2021年推出浮织工艺1.0，通过 将多色纱线融入编织结构，首次为芳纶纤维产品带来了丰富的色彩与纹理。而本次发布的"浮织·光影波 纹"技术，则是在此基础上的又一次重要迭代。该工艺通过对每一根纱线的走向与受力进行精密控制， 结合独特的挤压成型技术，在坚韧的芳纶纤维表面，成功构建出一种细腻的菱形立体光簇结构。这使得 产品在不同光线和角度下，能够呈现出如同水波荡漾、光影流转的动态视觉美感。 此次的"浮光跃金"新品，其设计灵感来源于盛夏时节波光粼粼的水面。这是PITAKA继"日落月升"、"山 与星河"等经典设计后，在Moment系列中对自然瞬间之美的又一次捕捉与呈现。通过技术创新， PITAKA将抽象的"光"和"水波"转化为用户可 ...

Core Insights - Ugreen Technology has received an authorization certificate from Corning, effective from September, allowing it to legally use the "Accessory Glass by Corning" trademark and sell Corning glass tempered films in mainland China [1][3] Group 1: Product Quality and Brand Recognition - The authorization signifies international recognition of Ugreen's quality standards in the consumer electronics accessories sector, reflecting its long-term accumulation in product development, supply chain management, and brand reputation [2][5] - The partnership with Corning, a renowned glass manufacturer, ensures that Ugreen's products meet Corning's stringent international certification standards in terms of raw material selection, production standards, and quality testing [3][5] Group 2: Market Position and Competitive Strategy - Ugreen's acquisition of Corning's authorization is seen as a signal of product quality enhancement and indicates that Chinese consumer electronics accessory brands are gradually moving up the global value chain [5] - As the consumer electronics industry shifts from "function competition" to "experience competition," Ugreen's deep collaboration with leading international suppliers strengthens its brand reputation and supply system in the global market [5] - Ugreen has been active in global markets, with products covering Europe, North America, and Southeast Asia, maintaining high ratings and positive reviews on international e-commerce platforms like Amazon [5]

Core Insights - The article highlights the success story of Ugreen Technology, which has transformed from a data cable manufacturer to a publicly listed company with a market capitalization nearing 18.9 billion yuan, achieving a revenue of 4.803 billion yuan and a net profit of 388 million yuan in 2023 [2][29] Group 1: Company Background - Ugreen was founded in 2012 by Zhang Qingsen, who recognized the vulnerabilities of the OEM model prevalent in the Pearl River Delta, where manufacturers earned minimal profits while brand owners profited significantly [4] - The company initially adopted a dual strategy of continuing OEM orders for cash flow while developing its own brand, "uGreen" [4][6] Group 2: Key Growth Drivers - The first pivotal moment for Ugreen was the collective awakening of OEM companies in the Pearl River Delta, leading them to explore their own brands, which allowed Ugreen to use OEM profits as startup capital for its brand [6] - The second key moment was the global e-commerce boom in 2014, prompting Ugreen to expand its global footprint by entering platforms like Tmall, JD.com, Amazon, and AliExpress [6][8] Group 3: Financial Performance - In 2023, Ugreen's overseas revenue reached 2.42 billion yuan, accounting for 50.39% of total revenue, and in 2024, it further increased to 3.544 billion yuan, representing a year-on-year growth of 46.46% and 57.47% of total revenue [8] Group 4: Competitive Advantages - Ugreen's strategy focuses on solving user pain points rather than inventing new technologies, allowing it to create user-friendly products that meet market demands [10] - The company has invested significantly in R&D, with expenses reaching 304 million yuan in 2024, a 40.87% increase year-on-year, and has accumulated 1,821 patents, including 22 high-value invention patents [14] Group 5: Business Model and User Engagement - Ugreen employs a "growth flywheel" model, where cost reduction through scale leads to competitive pricing, user feedback informs product improvements, and trust fosters repeat purchases [16][18] - The company boasts a user repurchase rate of 32%, significantly higher than the industry average, indicating strong customer loyalty and the potential for expanding product categories [18] Group 6: Challenges Ahead - Ugreen faces challenges such as managing a vast product line with over ten thousand SKUs, which complicates inventory management and after-sales support [20] - The company is heavily reliant on e-commerce platforms for sales, which poses risks if platform rules change, prompting Ugreen to explore offline channels while balancing costs [22] - Transitioning from a focus on cost-effectiveness to brand premiumization is crucial for Ugreen's future growth, especially as it expands into new product lines like NAS devices [24] Group 7: Industry Insights - The article emphasizes that solving user problems is a significant competitive advantage in the chaotic consumer electronics accessories market, where compatibility and safety are paramount [26] - Ugreen's approach demonstrates that small manufacturers can grow into recognized brands by focusing on user needs, achieving scale, and maintaining efficiency [26] - The company's journey serves as a model for Chinese manufacturers, illustrating that with the right direction and persistent effort, it is possible to transition from "Made in China" to "Brand from China" [29]

PITAKA表示，为了在保护性与灵敏度之间取得平衡，研发团队投入了近半年时间，其间历经数十次结 构调整与上万次测试。最终，团队成功地将电容传感器嵌入到芳纶纤维材料中，使整个PitaTap按键模 块的厚度控制在不到1毫米，在确保精准触控和滑动操作的同时，维持了品牌一贯的轻薄产品风格。 从用户体验来看，PitaTap按键的设计巧妙地补充了iPhone原生相机按键在触感反馈上的不足。它利用芳 纶纤维材料结合浮织工艺所形成的独特肌理感，为用户在拍照操作时提供了更清晰、细腻的物理感知。 同时，在结构设计上，该按键也填补了机身边框相机键位置的视觉空缺，使得手机壳与机身的线条过渡 更为自然流畅。 PITAKA此次获奖的PitaTap技术，通过解决电容触控与局部按压的兼容难题，为手机壳这一传统配件增 添了新的交互维度，将功能性与设计美学进行了有效结合。 凤凰网科技讯 9月22日，在近期举办的2025年德国柏林IFA展会上，配件品牌PITAKA凭借一项名为 PitaTap的自研技术，获得了SlashGear与BGR两家国际科技媒体颁发的创新奖项。该技术的核心是一款 专为iPhone相机控制按键（Camera Control B ...

凤凰网科技讯 9月10日，在苹果发布全新iPhone 17系列（包含iPhone Air、iPhone 17、iPhone 17 Pro和 iPhone 17 Pro Max）的同一时间，高端配件品牌PITAKA也同步推出了专为新机打造的芳纶纤维手机壳 系列。此次PITAKA带来了芳纶编织壳、芳纶防摔壳和芳纶全包壳三大产品线，再设计与防护功能全面 升级。 PITAKA此次引入了全新的"浮光跃金"Moment纹路系列，包括清梦蓝和浮光金两种独特花色，为用户提 供了更多个性化选择。此外还提供了经典的黑灰、黑蓝纹路以及备受欢迎的日落月升、山与星河等产 品。 在防护性能方面，PITAKA根据不同用户需求进行了细致优化。芳纶编织壳在保持轻薄手感的同时，升 级了上下全包工艺，并针对iPhone Air、iPhone 17、iPhone 17 Pro和iPhone 17 Pro Max提供适配。对于追 求极致保护的用户，芳纶防摔壳通过了军工级防摔认证，内置弓形缓冲结构，主要适配iPhone 17 Pro和 iPhone 17 Pro Max。而芳纶全包壳则采用了PITAKA自研的高韧性虎鲸树脂Orca涂层，有效解决了芳纶 ...