Core Insights - Amazon has launched a new low-cost shopping platform named Amazon Bazaar, targeting users in Asia, Africa, and Latin America [1][3] - The platform operates independently from the main Amazon app, with most products priced below $10, some as low as $2 [1][3] Market Expansion - The service is currently available on Android and iOS, with plans for a dedicated app [3] - Initial launch countries include the Philippines, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, Jamaica, and Nigeria, with further expansion planned [3] Competitive Positioning - Amazon Bazaar overlaps with the previously launched Amazon Haul, which operates as part of the main site and competes with Shein and Temu [3] - The company aims to compete with Chinese shopping apps that are popular among younger and low-income demographics [3] Product Offering - Bazaar will feature "hundreds of thousands" of affordable products across categories like fashion, home, and lifestyle [4] - Users can shop using their existing Amazon accounts, with support for major credit cards and free shipping on orders meeting local minimums [4] Customer Engagement - The platform includes features like user reviews, star ratings, and interactive elements such as social raffles and promotions [4] - New users can enjoy a 50% discount on their first order to encourage trial [4]