Core Insights - The report highlights the top brands in the home and decoration sector, with Libai, Miniso, and Muji leading the popularity index with scores of 1.99, 1.75, and 1.75 respectively [2][3] Brand Rankings - The top brands in the home and decoration category are as follows: 1. Libai - 1.99 2. Miniso - 1.75 3. Muji - 1.75 (up 4 spots) 4. KER - 1.71 (up 2 spots) 5. Mainstream Home Decoration - 1.44 (new entry) 6. Kuka Home - 1.18 (up 7 spots) 7. Sogou Home - 1.14 (new entry) 8. Xibanshishi Mat - 1.09 (new entry) 9. Quanyou - 0.94 (new entry) 10. Genji Wood Language - 0.90 (up 4 spots) [2] Consumer Trends - The report indicates that holiday cycles and social trends are driving the consumption of health-oriented and low-cost home products. The demand for home renewal post-Spring Festival and Valentine's Day marketing create a dual effect, prompting brands to strategically position their products for specific scenarios [4] - Libai focuses on deep cleaning needs by enhancing marketing for pet-specific cleaning products, while Miniso targets emotional consumption during Valentine's Day with affordable home items, reflecting a dual consumption logic of functionality and emotional connection [4] Technological Integration - The integration of health technology in home products is evolving from a conceptual phase to a standard value proposition. Brands like Oppein are incorporating smart home systems, while Aisino is focusing on health management through innovative bedding products [5] - This shift indicates a deeper user demand for both high-end and mass-market products, where technology becomes a fundamental value rather than an added feature [5] Index Overview - The report is part of the "World Research Consumption Guide" series, which includes various consumption indices aimed at objectively presenting trends in the consumer market to assist brands in tracking market dynamics [6][7]