Core Viewpoint - The financial report of Shuanghui Development for the year 2024 shows concerning trends, with a decline in revenue and net profit for the fourth consecutive year, indicating ongoing challenges in the traditional meat product market [2][4][6]. Financial Performance - In 2024, Shuanghui reported total revenue of 59.56 billion yuan, a decrease of 0.55% year-on-year, and a net profit of 4.99 billion yuan, down 1.26% [4][10]. - The revenue from packaged meat products fell sharply by 6.16%, while the fresh pork product segment also experienced a decline, with revenue down 2.06% to 30.34 billion yuan [6][7]. - The total external sales volume of meat products was 3.18 million tons, reflecting a decrease of 1.67% [6]. Market Competition - The traditional packaged meat products, such as ham and luncheon meat, are losing appeal among younger consumers, who prefer fresh and minimally processed meat options [4][6]. - New brands, like Fengwei Pai founded by celebrity Xie Tingfeng, are capturing market share, with reported sales of 1.5 billion yuan and being the top seller for three consecutive years [2][4]. Dividend Policy - Shuanghui continues its high dividend policy, distributing 48.85 billion yuan in cash dividends, which accounts for nearly 98% of its net profit, raising concerns about corporate governance and the interests of minority shareholders [10][11]. - The company's dividend payout has exceeded its net profit for several years, indicating a reliance on cash flow rather than reinvestment for growth [11]. Governance Issues - The financial report marks the first year under the leadership of Wan Hongwei, the second-generation successor, amidst ongoing concerns about family control and governance issues within the company [13]. - The transition of leadership has not alleviated worries regarding the protection of minority shareholders' interests and the long-term strategic direction of the company [13]. Food Safety Concerns - Shuanghui faces ongoing food safety complaints, with a total of 4,640 complaints reported, primarily related to product quality issues such as spoilage and contamination [15][17]. - Previous incidents of food safety violations have damaged consumer trust, necessitating a comprehensive overhaul of production processes and quality management to restore brand reputation [15][17].