出品 | 创业最前线 作者 | 王亚静 编辑 | 蛋总 美编 | 邢静 审核 | 颂文 2025年上半年，双汇发展终于止住了业绩下滑的颓势。 具体而言，公司实现营收284亿元，同比增长2.97%；归母净利润23亿元，同比微增1.17%。 不过，双汇发展并不打算留下这些利润。按照计划，公司拟分红22.5亿元，占当期归母净利润的97%。 （图 / 双汇发展2025年中期财报） 这一定程度上源于生鲜猪业务的回温。2025年上半年，其生鲜猪产品实现营收138亿元，同比增长3.33%，贡献了48.46%营收，是公司第一大收入来源。 只不过，这种增长是以牺牲毛利率为代价的。报告期内，双汇发展的生鲜猪产品毛利率下挫0.26%至4.90%，已经跌破5%。 即便如此，资本市场反应仍然平淡。2025年中期财报披露次日（8月13日），双汇发展股价仅微涨1.21%。 其实，双汇发展的股权极其集中，70.33%股权由控股股东罗特克斯持有，因而散户投资者持股比例并不高。而按照罗特克斯的持股比例计算，今年上半 年就能拿走约15.8亿元分红。 罗特克斯是一家中国香港的公司，最终控制方是英属维尔京群岛成立的兴泰集团。通过这样的股权架构，双汇发 ...

Core Viewpoint - The ham sausage industry, once a staple in the convenience food market, is facing significant sales declines alongside instant noodles, with a notable drop in consumer demand and changing preferences towards healthier options [1][2][3]. Consumer Demand - Consumers are increasingly opting for healthier snacks and instant foods, leading to a decline in ham sausage purchases. Many consumers express a lack of necessity for ham sausage in their diets, citing health concerns and the availability of better alternatives [2][4]. - The traditional high salt content and additives in ham sausages are causing consumers to lose interest, as they now prefer low-calorie, high-fiber, and minimally processed foods [2][4]. Market Performance - The market share for instant sausages has decreased from 34.87% in 2023 to 33.51% in the first half of 2024, indicating a clear trend of market contraction [3]. - Leading company Shuanghui Development reported a revenue drop from a peak of 73.94 billion in 2020, with a 9.34% decline in total revenue to 27.7 billion in the first half of 2024, alongside a 14.16% decrease in total profit [3]. Industry Challenges - Retailers are experiencing low sales, with some reporting only a few units sold per week, and promotional efforts failing to stimulate consumer interest [4]. - The industry is facing competition from emerging products such as instant noodles, canned foods, and pre-prepared meals, which offer more variety and better nutritional profiles, further squeezing the market for ham sausages [4][5]. Response to Market Changes - Some ham sausage companies are attempting to adapt by innovating and improving their products to align with health trends, such as launching low-fat and reduced-salt options [5]. - The industry is at a critical juncture, with the potential for recovery hinging on its ability to innovate and meet evolving consumer preferences [5].

Summary of Key Points Core Viewpoint The announcement from the Benxi Manchu Autonomous County Market Supervision Administration highlights the results of the first batch of food safety supervision and sampling inspections for 2025, revealing that out of 206 batches tested, 197 were qualified while 9 were found to be unqualified. Group 1: Inspection Results - A total of 206 batches of products were inspected, with 197 passing and 9 failing the safety standards [2][3][4] - The unqualified products included various food items, primarily related to the presence of harmful substances such as anionic synthetic detergents and pesticide residues [2][3] Group 2: Details of Unqualified Products - Specific unqualified products included: - Anionic synthetic detergent detected in food items with levels exceeding safety limits, such as 0.042 mg/100 cm² [2] - Pesticide residues like thiamethoxam and chlorpyrifos found in vegetables, with levels of 0.21 mg/kg and 0.15 mg/kg respectively, both exceeding the permissible limits [3][4] - The inspection was conducted by the Liaoning Provincial Food Inspection Institute, ensuring compliance with food safety regulations [2][3] Group 3: Compliance and Regulatory Framework - The announcement is in accordance with the Food Safety Law of the People's Republic of China, emphasizing the importance of food safety and consumer protection [2] - The results serve as a reminder for food producers and suppliers to adhere strictly to safety standards to avoid penalties and ensure public health [2][3]

Core Viewpoint - The article discusses how traditional food brands like Shuanghui and TaTa Le are leveraging internet culture and user-generated content to engage with younger consumers through their IP characters, leading to increased brand interaction and marketing opportunities [1][41]. Group 1: Shuanghui's "Top Stream Pig" - Shuanghui's new IP character, referred to as "Top Stream Pig," gained popularity on social media without any prior media presence, solely based on its packaging design [3][7]. - The brand is actively engaging with consumers by inviting them to create derivative content, suggesting names, and developing merchandise like stickers and wallpapers [7][10]. - The character has become a frequent element in Shuanghui's marketing strategy, serving as a hook for interaction with consumers [12]. Group 2: TaTa Le's "Le Le Chicken" - TaTa Le's IP character "Le Le Chicken" has a similar trajectory, gaining traction through user-generated content and brand engagement [13][16]. - The brand has embraced the creativity of its audience, allowing for modifications and enhancements to the character, which has led to a more relatable and engaging persona [13][16]. - Both Shuanghui and TaTa Le are seen as adapting to the younger demographic's preferences, utilizing humor and relatability in their marketing strategies [19][41]. Group 3: Broader Industry Trends - The article highlights a trend among food and beverage brands to utilize IP characters for marketing, with examples including Wangzai and M&M's, which have successfully integrated their characters into social media and consumer interactions [19][28]. - Brands are increasingly using humor and relatability to connect with younger audiences, as seen in the campaigns of companies like Luckin Coffee and Mixue Ice Cream [32][37]. - The success of these strategies indicates a shift in marketing approaches, where brands are not just waiting for trends but actively participating in the cultural conversation [41].

Core Viewpoint - The article highlights the strong performance of Shuanghui Development in the food processing industry, particularly its cash dividend distribution and robust financial results, showcasing its leading position in the market and effective implementation of a comprehensive industrial strategy [1][2][7]. Financial Performance - As of June 25, 2024, Shuanghui Development distributed a total of 2.598 billion yuan in dividends, with a payout of 7.5 yuan per 10 shares, leading the food processing sector [1]. - In 2024, the company achieved an operating profit of approximately 6.659 billion yuan, reflecting a year-on-year growth of 0.33% [2]. - For the first quarter of 2025, Shuanghui Development reported revenues of 14.269 billion yuan and a net profit attributable to shareholders of 1.137 billion yuan, with total assets increasing by 15.32% to 42.998 billion yuan compared to the end of 2024 [2]. Business Segments - The core business of Shuanghui Development, packaged meat products, generated revenues of 5.58 billion yuan in the first quarter, covering various categories such as ham, sausages, and canned goods [4]. - The company has seen a 21.8% year-on-year increase in new channel terminal shipments and an 8.9% growth in online transaction volume [4]. - Shuanghui Development is expanding its B-end channel development and enhancing partnerships with platforms like Meituan and Ele.me to boost online business scale [4]. Market Strategy - The company is focusing on market development in its slaughtering business to expand its customer base and market share [6]. - Shuanghui Development is enhancing its product offerings by introducing customized and refined processing products to meet niche market demands [6]. - The company has invested 755 million yuan in R&D over the past five years to drive innovation and upgrade its entire industrial chain [8]. Digital Transformation - Shuanghui Development holds a 40.38% share of the net profit in the food processing industry, amounting to 1.137 billion yuan in the first quarter of 2025 [7]. - The company is advancing its digital transformation by implementing marketing digitalization and utilizing tools like cloud services and collaborative platforms to enhance operational efficiency [7]. - A digital transformation committee was established to oversee the integration of management, R&D, and operations into a cohesive digital strategy [7].

Group 1: Supply Chain Management - Major supermarkets and fresh e-commerce platforms have proactively prepared for flood conditions, ensuring normal operations and sufficient supply of essential goods [1] - Yonghui Supermarket has increased stock levels for essential items such as water, bread, instant noodles, and vegetables, while also conducting drainage inspections and reinforcing outdoor facilities [1] - Hema has arranged flood inspections for all stores and increased delivery vehicles and personnel to manage online order pressures during the rainy weather [1] Group 2: Transportation and Traffic Management - The city's traffic management department has developed preemptive plans to ensure safe and orderly traffic flow during the flood season, focusing on key areas such as major roads and bridges [2] - Comprehensive inspections of potential water accumulation points on major roads and highways have been conducted, with tailored emergency diversion plans established [2] - Enhanced communication mechanisms with emergency management and meteorological departments have been established to improve emergency response capabilities [2][3]

Group 1 - Major supermarkets and fresh e-commerce platforms have implemented flood prevention measures to ensure normal operations and sufficient supply of essential goods during heavy rain in Beijing [1][2][5] - Yonghui Supermarket has increased stock levels of essential items such as water, bread, instant noodles, and vegetables, and has conducted drainage checks to prevent accidents [1][2] - Hema has arranged flood inspections for all stores and increased delivery vehicles and personnel to alleviate pressure on online orders [2] Group 2 - Meituan has issued a weather warning and implemented a policy of exempting delivery riders from penalties for delays during the rain, ensuring that the delivery network operates normally [2] - Major wholesale markets like Xinfadi have organized merchants to prepare for vegetable procurement and transportation, ensuring a stable supply of goods [4] - The Beijing Municipal Bureau of Commerce has proactively prepared for the supply of essential goods, confirming that supplies of meat, eggs, and vegetables are stable and sufficient [5]

Group 1: Industry Overview - The pre-prepared food industry in China is experiencing intense competition, with major players like Anjuke Food, Yum China, Shuanghui Development, and others leading the market [1][2][16] - The industry is characterized by a low market concentration, with many companies competing across various product segments, resulting in significant performance disparities among them [16] Group 2: Competitive Landscape - Anjuke Food ranks first in the pre-prepared food sector, followed by Yum China, Shuanghui, Juewei Food, and Weizhi Xiang in the top five positions [1] - The revenue scale of Shuanghui Development and Anjuke Food exceeds 10 billion yuan, while companies like Chunxue Food and Guolian Aquatic Products also maintain a leading position in terms of revenue [2][10] - The overall revenue of the industry is expected to decline in 2024, but Anjuke Food's frozen prepared food and dishes achieved a 13.04% year-on-year growth in the first half of 2024 [2] Group 3: Profitability Analysis - The gross profit margins of pre-prepared food companies vary significantly, with Guangzhou Restaurant leading at 26.08%, while companies like Yike Food and Delisi have margins below 10% [5][10] - The profitability of the pre-prepared food sector is under pressure, with many companies facing operational challenges despite some achieving growth [2][5] Group 4: Market Segmentation - In the vegetable-based pre-prepared food segment, Shuangta Food and Qianwei Central Kitchen are the leading companies, focusing on fresh vegetable products [8] - The meat and poultry pre-prepared food market is highly competitive, with Shuanghui Development maintaining a strong market position due to its brand influence and product diversity [9] - The aquatic product segment features companies like Anjuke Food and Dahu Co., which leverage their resource advantages to develop high-end products [11] Group 5: Regional Distribution - As of April 2025, there are 13,971 companies in the pre-prepared food sector in China, with the majority located in Shandong, Henan, Jiangsu, and Anhui provinces [14] - Shandong province has the highest number of pre-prepared food companies, accounting for 21.2% of the national total, benefiting from its agricultural resources and transportation advantages [14] Group 6: Competitive Forces - The pre-prepared food industry faces moderate threats from potential entrants due to low technical barriers, while the bargaining power of suppliers and consumers is relatively weak [16] - The industry is challenged by substitutes such as home cooking and dining out, but the convenience and standardization of pre-prepared foods position them as a significant part of future diets [16]

Core Viewpoint - The article highlights the significance of the wheat harvest in Henan, showcasing its cultural, economic, and historical importance, while also emphasizing the deep connection between the land and its people [2][6][14]. Group 1: Economic Contribution - Henan province, utilizing less than 1/16 of the nation's arable land, produces 10% of the country's grain and 25% of its wheat, along with significant contributions to processed food products [6]. - The province exports over 600 billion pounds of raw grain and processed products annually, underscoring its role as a major contributor to national food security [6][7]. Group 2: Cultural Significance - The wheat fields in Henan are not only agricultural sites but also cultural landmarks, with events like the "wheat field wedding" symbolizing a connection to local heritage and nostalgia [9]. - The article references the integration of traditional culture with modern expressions, as seen in the artistic use of wheat straw in local crafts and the hosting of cultural events like the "wheat field sunset music festival" [10][13]. Group 3: Historical Context - The wheat harvest is intertwined with the historical narrative of Henan, reflecting the region's long-standing agricultural practices and its role in Chinese civilization [12][14]. - The article mentions the connection between historical sites, such as the Songling site, and contemporary agricultural practices, illustrating a continuity of cultural identity [13].

Group 1 - The core viewpoint emphasizes that Henan province has established itself as a crucial player in national food security, producing over 130 billion kilograms of grain annually and contributing significantly to various food products [1][2] - Henan's agricultural strategy focuses on extending the grain industry chain and enhancing value chains, aiming to create a modern food industry cluster worth over 1 trillion yuan [1][2][4] - The province has developed a comprehensive modern grain industry system, producing half of the country's ham sausages, a third of instant noodles, and a quarter of steamed buns [1][2] Group 2 - The wheat industry in Henan, particularly in Yan Jin County, is thriving with a focus on high-quality wheat varieties, leading to stable income for farmers through order-based planting [3][4] - Yan Jin County has established a wheat industry technology innovation alliance, attracting food processing companies and forming a collaborative industrial cluster [3][4] - The county's wheat processing capacity exceeds 700,000 tons annually, with significant production of noodles and frozen foods, recognized as a model agricultural industrialization cluster by the provincial government [4] Group 3 - Henan province is working on brand development to enhance market presence for its agricultural products, with initiatives to promote local specialties and well-known food brands [6][8] - The province has recognized numerous agricultural brands, including 2,548 green food products and 163 geographical indication products, contributing to increased agricultural efficiency and farmer income [8][9] Group 4 - The province's strategy includes creating mechanisms for farmers to share in the profits of the agricultural value chain, emphasizing collaboration between enterprises and farmers [10][11] - The establishment of cooperative models has led to increased income for farmers, with significant financial benefits reported from order-based agriculture and land management [11][12] Group 5 - The food industry in Henan is diversifying, with a growing number of brands emerging, contributing to the integration of agriculture with food processing and market distribution [12]