Workflow
低门槛引流——高黏性消费
icon
Search documents
“门票减法”背后的“消费加法”
Xin Hua Wang· 2025-12-04 00:21
Core Viewpoint - The article discusses the transition of Hangzhou's tourism economy from a ticket-based model to a comprehensive consumption model, highlighted by the free admission policy at Lingyin Feilai Peak Scenic Area starting December 1, 2025, which aims to enhance public access and stimulate local economic growth [1][2][5]. Group 1: Free Admission Policy - Hangzhou's Lingyin Feilai Peak Scenic Area, including Lingyin Temple, will offer free admission starting December 1, 2025, allowing visitors to enter through an online reservation system [1][2]. - The previous ticket prices of 45 yuan for the scenic area and 30 yuan for the temple will be eliminated, promoting accessibility [2]. - The initial day of the reservation system saw a visitor surge, with 16,000 entries recorded by noon and a total of 31,500 reservations, marking a 70% increase compared to the same period last year [2][3]. Group 2: Economic Impact - Following the free admission model, Hangzhou's tourism revenue has significantly increased, from 29.4 billion yuan in 2002 to an estimated 345 billion yuan in 2024, demonstrating the effectiveness of the "free ticket for greater consumption" strategy [3][7]. - The number of visitors to West Lake increased from approximately 20 million annually before the free admission to over 37 million in 2024 [3][7]. - The local economy has benefited from increased spending in surrounding areas, with a reported 107.8% year-on-year growth in overnight inbound tourists, contributing to the local dining, accommodation, and cultural product sectors [4][7]. Group 3: Management and Infrastructure - To manage the increased visitor flow, the scenic area has set daily reservation limits: 35,000 on weekdays, 50,000 on weekends, and 65,000 on holidays, balancing visitor experience with heritage protection [3][6]. - Traffic control measures have been implemented, including limited vehicle access and enhanced public transport options, to ensure smooth visitor management [6]. - The integration of digital solutions, such as an AI system for personalized visitor guidance, has been introduced to optimize visitor flow and enhance management efficiency [6][7].