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景区免费带来的思考
Jing Ji Ri Bao· 2025-11-25 22:42
景区免门票,要在舍与得、点与面、放与管之间做好平衡。只有不囿于一景一票、少一点功利算计、多 创新发展思路,发展文旅的视野才能更开阔,促消费才能做出更多大文章。 近日,杭州西湖风景名胜区发布通告,自2025年12月1日起,灵隐飞来峰景区(含灵隐寺、永福寺、韬 光寺)实行免票政策,灵隐飞来峰景区45元门票和灵隐寺30元香花券将全部取消。消息一出,引来无数 叫好声。 2002年杭州宣布西湖景区免费开放时,就曾引发广泛关注。20多年后,杭州再次对一处风景名胜区实行 免票政策,是当地文化惠民的又一次升级、还景于民的进一步深化。 免门票只是开始,景区要在舍与得、点与面、放与管之间做好平衡。只有不囿于一景一票、少一点功利 算计、多创新发展思路,发展文旅的视野才能更开阔,促消费才能做出更多大文章。 不仅是杭州,很多风景名胜区都在探索推行免门票政策。比如,山东沂山风景区推出"山东省户籍居民 免门票"政策,迅速点燃省内游客出游热情。吉林长白山景区面向黑龙江、吉林、辽宁高校在读大学生 推出免门票政策。此外,太行山大峡谷景区、黄山风景区等也限时段、限区域推出门票优惠活动。各地 探索景区免门票政策,带来3个思考。 舍与得的博弈。当前, ...
月均营收超一亿!河南一景区有望达成11亿元对赌目标
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-24 11:46
(原标题:月均营收超一亿!河南一景区有望达成11亿元对赌目标) 据大河报11月23日报道,截至10月31日,开封万岁山武侠城景区入园人次突破1700万(含3日无限次入 园),实现综合收入10.68亿元,距全年11亿元的对赌目标仅一步之遥。 景区工作人员称,按照当前运营趋势,年底有望冲击12亿至12.5亿元。这场备受关注的"对赌"始于2025 年初。当时,万岁山武侠城与锦上添花文旅集团签订协议:若景区2025年总营收达到11亿元,将支付对 方设计费;否则,锦上添花分文不取。如今仅过去10个月,综合收入已突破10.68亿元,意味着对赌目 标即将达成。 (来源:大河报) ...
灵隐寺免票,是城市最好的投资
经济观察报· 2025-11-20 10:20
公园免费开放的背后,是一场关于城市为谁而建、为何而建的 思考。当杭州放弃数亿元的门票收入,当成都在公园建设中投 入重金,当北京把河道变成国际交往的名片,它们都在回答同 一道试题:城市发展的最终目的,是数字的增长,还是人的幸 福? 作者:张雅楠 封图:本报资料室 2025年12月1日起,杭州灵隐飞来峰景区将不再收取门票,游客只需线上预约,就能免费走进灵 隐寺、永福寺与韬光寺,而以往进入这些地方需要支付75元。 一个年客流量超千万的景区选择免票,表面看是放弃了近10亿元的直接收入,但这笔账,杭州早 在23年前就算明白了。 2002年,西湖拆除围栏、取消门票,那一次舍小利、谋大局的选择,换来的是旅游总收入从2002 年的294亿元增长到2024年的3450亿元。 在世界范围内,优秀城市的公园建设早已超越多建几块绿地的层面。伦敦用环城绿带遏制城市无序 扩张,东京将公园纳入防灾体系,多伦多用河谷生态廊道连接城内外的自然,新加坡更把花园城市 作为国家战略吸引国际人才与投资。这些实践告诉我们,现代城市的公园应该是系统化的生态基础 设施,承担着休闲、生态、安全、经济等复合功能。 当下中国城市追求的公园城市理念,是这一逻辑的深 ...
黄河岸边赏黄叶 路桩挡了游客车
Qi Lu Wan Bao· 2025-11-07 14:36
"一路都设置了路桩,该往何处停车?"时下正值银杏叶最佳观赏期,有市民反映,济南百里黄河风景区千亩 银杏林一带的道路上设置了一道道路桩,致使不少市民游客无处停车。对此,河务部门工作人员介绍,此举 是为了防止车驶入绿化区域,对生态环境造成潜在损害。 记者 史安琪 济南报道 因设置路桩车辆 无法进入核心区域 近日,一段关于济南百里黄河风景区的视频引发热议。视频显示,在景区内通往银杏林的一处下坡道口,设 置了红白相间的路桩,导致车无法驶入坡道内部,不过,非机动车、行人则可从间隙通过。发布视频的市民 配文写道:"今年景区沿途打了不少桩子,车无法进入核心区域,也无法就近停车,游客该如何停车?" 视频下方,网友议论纷纷。有人认为设置路桩是必要措施,可防止车辆驶入、辗轧银杏林土壤,影响树木生 长;也有声音表示理解管理需求,但强调配套服务,如停车场建设,应同步跟上;也有不少人反映,如此一 来,该路段节假日交通拥堵严重。 11月3日,记者来到济南百里黄河风景区。进入景区后,沿黄河大堤行进,经过写有"槐荫黄河河务局下界,吴 家堡管理段下界,桩号22+650"字样的路牌后,继续往前,在沿黄九美银杏林附近,找到了视频中所指位置。 此外 ...
盐湖文商旅丨(74) “一元加购”新玩法!给你一个爱上盐湖的理由
Sou Hu Cai Jing· 2025-10-23 16:14
Core Viewpoint - The "Good Luck City · Colorful Salt Lake" cultural and commercial integration consumption promotion activity aims to stimulate the service industry and enhance consumer engagement through various initiatives, including low-cost ticket offers [2][20]. Group 1: Consumption Promotion Activities - The event runs from October 15 to November 15, focusing on creating diverse consumption scenarios to invigorate the local economy [2]. - The promotion includes a "one yuan purchase ticket" initiative, encouraging consumer participation and enhancing the attractiveness of local attractions [20]. Group 2: Restaurant Participation - The He Dong Family Banquet restaurant, a well-known local dining establishment, has actively participated in the event by offering local specialty dishes and enhancing service quality [6][8]. - Consumers can receive tickets to various attractions by spending a minimum amount at participating restaurants, with specific offers for different spending levels [9]. Group 3: Hotel Involvement - The Hengze Hotel, a prominent accommodation provider in the region, has prepared for the event by advertising on multiple platforms and training staff to enhance guest experience [13][14]. - Guests can participate in the promotion through online and offline booking methods, with clear communication about the offers available [15]. Group 4: Attraction Readiness - The He Dong Pool Salt Culture Expo Park has focused on improving visitor experience by enhancing service quality, cleanliness, and safety measures [17]. - A comprehensive communication and monitoring system is in place to ensure smooth operations and address consumer concerns during the event [19]. Group 5: Overall Impact - The integration of dining and accommodation with tourism activities is expected to create a robust economic boost in the Salt Lake area, supported by a strong regulatory framework to ensure consumer satisfaction [20].
民宿加价被罚、失信思维需纠,中消协“十一”假期消费舆情报告点名这些→
Sou Hu Cai Jing· 2025-10-17 14:56
Core Insights - The China Consumers Association (CCA) released a report analyzing consumer rights protection during the 2025 National Day holiday, highlighting significant issues in accommodation, safety management, and scenic area services [1][10]. Group 1: Consumer Rights Data - During the monitoring period from October 1 to October 8, a total of 21,923,881 pieces of information related to consumer rights protection were collected, averaging approximately 2.74 million pieces per day [1][5]. - The peak information volume occurred on October 3, reaching 4,060,819 pieces [5]. Group 2: Accommodation Issues - Negative information regarding accommodation rights totaled 558,188 pieces, accounting for 32.99% of complaints, with a daily average of 69,000 pieces [7]. - A specific case involved a homestay in Pingtan, Fujian, which was fined 4,500 yuan for imposing an additional charge of 500 yuan per day on a customer who had already made a reservation [8]. Group 3: Safety Management Concerns - Negative information related to safety management amounted to 230,692 pieces, representing 13.69% of complaints, with a daily average of 29,000 pieces [9]. - A notable incident involved nearly 1,000 people being stranded at the Everest East Base Camp due to sudden snowfall, prompting local government intervention to ensure safety [9]. Group 4: Scenic Area Service Complaints - Complaints about scenic area services totaled 221,115 pieces, making up 13.07% of the total, with a daily average of 28,000 pieces [9]. - Reports indicated that visitors at the Huashan scenic area experienced excessive wait times, with some waiting up to 5 hours for the cable car [9]. Group 5: Operational and Management Shortcomings - The CCA identified shortcomings in operational and management practices as contributing factors to the issues observed, including a lack of safety guarantees and inadequate resource allocation [10]. - The report emphasized the need for improved integrity and service awareness among operators, particularly in the context of holiday pricing strategies [10]. Group 6: Recommendations - The CCA suggested enhancing consumer rights protection services, fostering a culture of integrity in business practices, and improving safety supervision and emergency response mechanisms [11].
美丽秋景带动旅游热度持续攀升!多地景区迎错峰游小高峰
Sou Hu Cai Jing· 2025-10-17 09:12
Group 1 - The tourism industry in various regions of China is experiencing a surge in visitor numbers following the National Day holiday, with popular destinations like Sichuan, Yunnan, and Liaoning seeing increased tourist activity [1][3][7] - In the Daocheng Yading scenic area of Sichuan, the peak tourist season has led to a significant increase in visitors, with 34,192 tourists recorded from October 9 to October 15, representing a 46.5% year-on-year growth [3] - Yunnan's Baoshan region is attracting many visitors for its natural beauty, with daily visitor numbers exceeding 3,000 at key scenic spots [5] Group 2 - In Benxi, Liaoning, the region's 265,000 acres of maple trees have entered their prime viewing season, maintaining high tourist interest post-holiday [7] - The tourism revenue in Shihe Village, Dalian, has surpassed 10 million yuan, with over 120,000 visitors since the National Day holiday [9]
海南两家景区被“降A”“摘A”
Hai Nan Ri Bao· 2025-10-14 01:35
Core Points - Two tourist attractions in Hainan have had their ratings adjusted, with Dongshanling Cultural Tourism Area downgraded from a 4A to a 3A rating and the Boao Oriental Cultural Garden losing its A rating [2] - The adjustments were based on the results of the 2025 second batch of scenic area reviews and special inspections, revealing significant issues in both attractions [2][3] Summary by Category Rating Adjustments - Dongshanling Cultural Tourism Area's rating was lowered due to non-compliance with parking regulations, outdated facilities, safety management issues, and poor service quality [2] - Boao Oriental Cultural Garden's A rating was revoked due to severe operational management deficiencies and inadequate visitor services [2] Inspection Findings - The inspections identified six other 4A scenic areas with maintenance and service standard issues, which have been placed on a rectification list [2] - The findings indicate a broader trend of declining quality in certain tourist attractions within the region [2] Policy Implications - The rating adjustments are part of Hainan's implementation of the "Three-Year Action Plan for Upgrading and Renewing Tourism Scenic Areas (2025-2027)" [3] - This reflects a dynamic management mechanism aimed at promoting high-quality development in the tourism industry, emphasizing merit-based evaluations [3]
免票!四川多个景区官宣
Sou Hu Cai Jing· 2025-10-12 11:30
Group 1 - Multiple scenic spots in Sichuan have announced free admission policies, including Xiling Snow Mountain and Wawu Mountain, effective from October 12 to November 30 [1][3] - Xiling Snow Mountain Ski Resort offers free admission for all visitors until November 30, with additional costs for cable car rides [1] - Wawu Mountain is also providing free entry until November 30, coinciding with the autumn foliage viewing season [3] Group 2 - Anyuan Reclining Buddha Temple is offering free admission to all national visitors from now until December 31 [4] - Leshan Giant Buddha has adjusted its operating hours for winter, effective from October 8 to March 31 of the following year, with specific time slots for various activities [6][7][8][9] - Other scenic areas like Siguniang Mountain and Dagu Glacier have also announced changes to their operating hours starting from October 9, 2025 [10]
雨润槐乡情更浓 洪洞大槐树国庆假期筑牢"安全服务双防线"
Zhong Guo Xin Wen Wang· 2025-10-06 04:22
Core Points - The Hongtong Dahuai Tree Scenic Area welcomed a large number of visitors during the National Day holiday, despite rainy weather on October 4th [1] - The scenic area organized a "Homecoming Reunion" themed event and provided warm services, which became a highlight of the holiday [1] Group 1 - The rainy weather did not deter visitors, who actively participated in various activities, including the "2025 Linfen Intangible Cultural Heritage Shopping Festival" showcasing various intangible cultural heritage exhibits [3] - Visitors enjoyed performances at the scenic area, with positive feedback from attendees, such as a visitor from Handan, Hebei, who appreciated the continuation of performances despite the rain [3] Group 2 - The scenic area implemented an emergency response mechanism due to the rain, including safety broadcasts and the placement of safety signs in slippery areas to ensure visitor safety [5] - Staff provided attentive services, assisting visitors with directions and reminders for civilized tourism, while volunteers in red vests offered help, contributing to a warm and welcoming atmosphere [6]