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《书香益动·健康同行 北京体彩公益读书会——点亮市民健康生活》
转自:北京日报客户端 年" 行动;赵立教授围绕京版《体育与健康》教材,深入探讨学校体育如何培养青少年终身体育习惯, 并分享 "五适健身" 理念,为不同年龄段人群提供科学健身指南;邬云泰理事则聚焦健康知识传播,提 出以故事化、体验式方式让体育精神深入人心。 现场参与的市民在活动现场扫码参与体彩知识问答,内容深度聚焦体彩公益金在全民健身场地建设、贫 困地区助学帮扶等领域的具体使用情况,以及体彩承担的社会责任。通过答题,参与者不仅能获取推广 品,更能系统了解体彩公益事业背后的意义与价值。同时,现场循环播放体彩公益宣传片,以影像形式 生动展现公益金的丰硕成果,与知识问答环节形成多维互动,让市民对体彩公益有更立体的认知。 此次读书会是北京体彩以文化赋能公益的创新尝试,既普及了科学运动与健康知识,也让"来之于民、 用之于民"的体彩公益理念更加贴近大众。未来,北京体彩将持续开展多元化公益活动,为推进健康中 国建设、丰富市民精神文化生活注入更多体彩力量。 活动现场,首都体育学院教授阎守扶、赵立,北京文化发展基金会理事邬云泰三位专家轮番开讲。阎守 扶教授结合著作《运动饮食肥胖病》,从科学视角解析肥胖成因与体重管理方法,呼应国家 ...
“迈开步 动出彩 - 全民全运 体彩惠民”公益推广活动闪耀北京丰科万达广场
活动现场设置的四大趣味体育游戏体验区,成为了市民们欢乐的聚集地,不同年龄段的市民都踊跃参与 其中,尽情享受运动带来的乐趣。 转自:北京日报客户端 9月12日,北京丰科万达广场1层中庭人声鼎沸、气氛热烈,由北京体彩主办的 "迈开步 动出彩 - 全民全 运 体彩惠民"公益推广活动在此成功举办。正值全民健身季,这场活动将运动活力与公益温情完美融 合,为北京市民打造了一场精彩绝伦的互动盛宴,让大家在欢声笑语中深切体会体育的无限魅力,感受 体彩始终不变的惠民初心。 在"神采飞扬"跳远区,参与者们个个精神饱满。他们站在起跳线前,深呼吸调整状态,随后奋力一跃, 在空中划出一道道优美的弧线,落地时的欢呼声不绝于耳。大家互相加油鼓劲,不断挑战自我,刷新着 自己的最好成绩。 "脑动"动出彩 - 沙包,游戏区则充满了策略与技巧。参与者们需要集中注意力,精准判断沙包的投掷方 向和力度,要努力将沙包投中目标区域。现场不时传来"好球"的喝彩声,大家在游戏中充分发挥智慧, 享受着动脑与动手结合的快乐。 "拳释新出彩"体验区里,工作人员指导体验者们戴上拳击手套,通过互动游戏识别理性购彩行为,在充 满力量的击打中加深对健康购彩理念的理解与记忆 ...
粤港澳大湾区系列赛传播体彩公益
Xin Hua Wang· 2025-06-16 01:42
Group 1 - The Guangdong Provincial Sports Bureau is actively organizing the Guangdong-Hong Kong-Macao Greater Bay Area series of events to promote communication and integration among the three regions, enhancing resource sharing in the sports industry [1] - The series of events has effectively utilized sports resources to promote the public welfare of the China Sports Lottery, with over 11,000 lottery retail stores broadcasting promotional videos, reaching more than 90 million people [1] - The events have been widely covered by media, with nearly 100 live broadcasts totaling over 500 hours, attracting close to 100 million viewers and generating over 2 billion visits across more than 3,360 media outlets [1] Group 2 - A collaborative mechanism has been established by the Guangdong Provincial Sports Bureau to enhance the promotion of lottery public welfare funds, ensuring the "China Sports Lottery" branding is prominently displayed at all event stages [2] - All 30 events in the series have been named after "China Sports Lottery," with promotional slogans like "Public Welfare Lottery, Kind Life" prominently featured at event sites and in live broadcasts [2] - The promotional materials consistently include messages about "China Sports Lottery" and "Lottery Public Welfare Funds Support," significantly enhancing the social influence of the lottery [2]