Core Viewpoint - The event "Step Forward, Shine Bright - National Fitness and Sports Lottery Benefit" successfully combined sports vitality with public welfare, creating an engaging interactive experience for Beijing citizens, highlighting the enduring commitment of the Sports Lottery to benefit the public [1][6]. Group 1: Event Highlights - The event featured four interactive sports game experience zones, attracting participants of all ages who enjoyed the fun of sports [1][3]. - In the "Vibrant Leap" long jump area, participants showcased their enthusiasm and competitive spirit, striving to achieve personal bests [1][3]. - The "Brain Power" sandbag game area emphasized strategy and skill, with participants aiming to hit target areas, fostering a sense of community and enjoyment [3]. - The "Punching New Colors" area allowed participants to engage in boxing while learning about responsible lottery purchasing behaviors [3]. - The "Clattering Moments" bowling experience zone was popular, with participants enjoying the thrill of knocking down pins, contributing to a lively atmosphere [3]. Group 2: Public Welfare and Community Engagement - A dedicated Sports Lottery public welfare display area showcased the investment and achievements of lottery funds in various sectors, including community fitness facilities and support for sports events [5][6]. - The display helped citizens gain a deeper understanding of the public welfare value behind the Sports Lottery, leading to increased support for its initiatives [6]. - The event not only provided a platform for citizens to engage with sports but also reinforced the public welfare philosophy of the Sports Lottery, enhancing community involvement in fitness activities [6].

Summary of Key Points Core Viewpoint - The overall lottery sales in China for the first quarter of 2025 showed a slight decline of 0.6% year-on-year, primarily driven by a significant drop in instant lottery sales, while the growth in sports betting lottery sales provided some support to the overall figures [2][3]. Sales Performance - Total lottery sales reached 148.59 billion yuan in the first quarter, a decrease of 8.75 billion yuan compared to the previous year [2]. - Breakdown of sales: - Lotto sales: 41.66 billion yuan, down 12.62 billion yuan (2.9% decline) [2]. - Sports betting sales: 64.30 billion yuan, up 63.51 billion yuan (11.0% growth) [2]. - Instant lottery sales: 33.48 billion yuan, down 54.93 billion yuan (14.1% decline) [2]. - Instant lottery, sports betting, and lotto accounted for 22.5%, 43.3%, and 28.0% of total sales, respectively [2]. Market Dynamics - The decline in lottery sales is attributed to several factors, including a long-term shortage of instant lottery tickets, which has affected the sustainability of new lottery shops [3][4]. - Increased competition among lottery shops has been noted, with the distance between shops reducing from 300 meters to 150 meters, leading to intensified competition in certain areas [4]. - The expert indicated that the perception of sales decline due to ticket shortages is not entirely accurate, as the core issue lies in the supply of instant lottery tickets [4]. Supply Chain Issues - Instant lottery ticket shortages have directly impacted the revenue of lottery shops, with some shops reporting that instant lottery sales account for a significant portion of their total sales [5]. - For instance, one shop reported that 58% of its monthly sales came from instant lottery tickets, but the supply was insufficient to meet demand [5]. - The supply of instant lottery tickets is prioritized for experience centers, leaving traditional shops with limited allocations [5]. Consumer Behavior - The purchasing power of consumers is also a critical factor affecting lottery sales, as a decline in consumer income leads to reduced spending on lottery tickets [6]. - The expert noted that while the number of lottery buyers has remained stable, the average spending per customer has decreased, indicating a shift in consumer behavior [5][6].