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XR扩展空间、数字人交错穿插,春晚舞台前沿科技赋能文化表达
Sou Hu Cai Jing· 2026-02-18 13:35
(央视财经《第一时间》)今年春晚以"骐骥驰骋 势不可挡"为主题,开启了一场跨越千年的文化之旅。在春晚舞台上,现代科技加持,让文化古韵更具新 意。 当十二花神遇上AIGC(人工智能生成式图像)技术,当神树的传说被赋予了AR(实景扩展)光影特效,东方美学的诠释又一次被重新定义了打开方式。 2026年总台春晚的视觉设计将传统东方美学和现代科技进行了又一次的完美融合,不仅让非遗技艺在舞台上"活"起来,也让骐骥驰骋的纹样在科技赋能下更 加灵动自然。 除了视觉设计的表达,本届春晚在舞台设计上打破了1号演播厅有限的空间概念,利用XR(混合现实)技术,创造出了虚实结合的无限空间延展,在《智造 未来》的节目中,导演组打造了现实舞台和虚拟的科技空间,演员在两个空间中穿梭,打造无缝穿越的大视觉概念,让观众可以更好地观赏一场沉浸式的视 听盛宴。 技术创新服务于节目内容是春晚导演组一直秉持的创作理念,在本次春晚的歌舞节目《梦底》中,总台首次将数字人的概念植入到节目创意中,节目讲述了 男女主角在梦境和现实中的相遇和错过,为了更好地诠释节目的情感表达,总台虚拟制作团队运用体积视频采集技术,完美复刻了女演员形象与肢体表演, 形成高精度动态三 ...
总台春晚硬核科技大盘点!这些技术让文化古韵更具新意
Xin Lang Cai Jing· 2026-02-17 16:30
Core Viewpoint - The 2026 Spring Festival Gala integrates traditional Eastern aesthetics with modern technology, showcasing a cultural journey enhanced by innovations like AIGC and AR, making traditional crafts more dynamic and engaging [1][5]. Group 1: Visual Design and Technology Integration - The visual design of the gala features a blend of traditional aesthetics and modern technology, revitalizing cultural elements through innovative expressions [3][12]. - Nearly 80% of the programs utilized virtual production technology, enhancing emotional expression and bridging the gap between audiences and traditional culture [9][11]. - The gala's stage design breaks the limitations of physical space using XR technology, creating an immersive experience that allows seamless transitions between real and virtual environments [5][7]. Group 2: Special Effects and Equipment - The gala introduced advanced special effects equipment, including a dynamic art installation of galloping horses made of over 5,584 modules, achieving real-time interaction with the performances [14][21]. - Various specialized filming equipment, such as 2D and 3D cable cameras and mechanical arm cameras, were employed to provide new visual languages and perspectives [18][19]. - The mechanical arm camera, used for the first time in the gala, offers flexible movement and precise shooting capabilities, enhancing the overall visual impact of the performances [21][23].