Core Insights - The event "China Health and Wellness Capital: Hong Kong Star Football Team Invitational" in Shangluo attracted over 10,000 spectators, showcasing the city's potential in sports tourism [1] - Hotel bookings in Shangluo increased by over 40% compared to the same period last year, indicating a positive impact on the local hospitality industry [1] - The event stimulated various sectors including transportation, tourism, dining, and accommodation, transforming event traffic into economic growth [1] Group 1 - Shangluo has successfully hosted over 100 large-scale sports events in recent years, enhancing its reputation as a sports destination [2] - The city is actively developing local sports event IPs, with the recent inclusion of the "Shaanxi: Follow the Events to Tour Shangluo" route in the national rural tourism boutique routes [2] - The creation of local sports event IPs aims to overcome challenges such as lack of brand recognition and event traffic, which is crucial for the city's sports development [2] Group 2 - The "Qinling Memory: 2025 China Health and Wellness Capital Air Volleyball Super League" was launched in April, involving participation from various local entities and promoting community engagement [2] - The integration of "sports + health + culture tourism" is attracting visitors to Shangluo, allowing them to experience the unique ecological and cultural charm of the city [3]