Core Insights - The event "China Health and Wellness Capital: Hong Kong Star Football Team Invitational" in Shangluo attracted over 10,000 spectators, showcasing the city's potential in sports tourism [1] - Hotel bookings in Shangluo increased by over 40% compared to the same period last year, indicating a positive impact on the local hospitality industry [1] - The event stimulated various sectors including transportation, tourism, dining, and accommodation, transforming event traffic into economic growth [1] Group 1 - Shangluo has successfully hosted over 100 large-scale sports events in recent years, enhancing its reputation as a sports destination [2] - The city is actively developing local sports event IPs, with the recent inclusion of the "Shaanxi: Follow the Events to Tour Shangluo" route in the national rural tourism boutique routes [2] - The creation of local sports event IPs aims to overcome challenges such as lack of brand recognition and event traffic, which is crucial for the city's sports development [2] Group 2 - The "Qinling Memory: 2025 China Health and Wellness Capital Air Volleyball Super League" was launched in April, involving participation from various local entities and promoting community engagement [2] - The integration of "sports + health + culture tourism" is attracting visitors to Shangluo, allowing them to experience the unique ecological and cultural charm of the city [3]

Core Viewpoint - The economic impact of sports events is becoming a significant force in stimulating domestic demand and driving economic growth, with various local governments leveraging sports events to enhance consumption and extend economic benefits [1][2]. Group 1: Economic Impact of Sports Events - Events like "Su Super" are generating substantial economic benefits, with projections indicating over 300 million yuan in comprehensive economic benefits for the 2025 season, averaging over 20 million yuan in additional revenue per city [1]. - The marathon events are increasingly penetrating lower-tier cities, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits, a year-on-year increase of 78.2% [1]. Group 2: Integration of Culture and Sports - Local governments are integrating intangible cultural heritage, local culture, and specialty foods into event designs, enhancing participation and tourism, as seen in the Langfang wrestling event attracting 50,000 visitors and generating 20 million yuan in local product sales [2]. - The "Dragon Super League" in Foshan connects 12 industries, generating over 300 million yuan in revenue through a comprehensive economic model of "events + manufacturing + cultural tourism" [2]. Group 3: Targeting Young Audiences - New sports projects like esports and street dance are being introduced to attract younger demographics, with events like the Baoding street dance competition generating 20 million yuan in consumption, with over 60% of participants being young people [2]. Group 4: Enhancing Event Operations - There is a need to improve professional event operation capabilities and avoid homogenization by incorporating local characteristics into event themes, promoting a diverse "event + tourism + shopping + entertainment + wellness + learning" integration [3]. - Establishing a mechanism of "government guidance + market operation + social capital participation" is essential for clarifying responsibilities in event organization and enhancing operational efficiency [4]. Group 5: Policy Support and Regulation - Encouragement for provinces and cities to utilize sports industry funds and special investment funds to support event organizations, along with post-event rewards for benchmark events [4]. - Strengthening safety regulation capabilities and promoting the digitalization of regulatory tools to enhance the management of event flow and economic impact [4].