体育产业与城市发展融合
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展现城市多元“体育性格”——来自第十五届全国运动会的报道
Jing Ji Ri Bao· 2025-11-21 22:40
Core Viewpoint The 15th National Games, hosted by 19 cities in the Guangdong-Hong Kong-Macao Greater Bay Area, showcases the region's strong economic and sports industry foundation, highlighting each city's unique sports identity and promoting sports consumption and tourism. Group 1: Sports Infrastructure and Economic Impact - The opening ceremony featured advanced sports venues, such as the flexible turf system in Hong Kong and sound-reducing materials in Macau, demonstrating the robust sports industry foundation in the region [2] - Guangzhou's sports industry is projected to reach a total scale of 237.23 billion yuan in 2024, with sports consumption at 63.12 billion yuan, indicating a strong market presence [2] - Hong Kong's sports-related activities contributed 44 billion HKD to the GDP, accounting for 1.5% of the local economy, with a budget of approximately 7.9 billion HKD allocated for sports development in the 2024-2025 fiscal year [3] Group 2: Unique Sports Identity of Cities - Each host city has a distinct sports identity, such as Dongguan as the "City of Basketball" and Shantou as the "Surfing Capital," enhancing the local sports culture and community engagement [4] - The cycling event marked the first cross-border competition in the history of the National Games, showcasing innovative organizational methods and promoting Zhuhai as a "Cycling City" [4] Group 3: Community Engagement and Mass Participation - The National Games included 23 major events and 166 minor events, emphasizing mass participation and cultural integration through activities like dragon boat racing and Tai Chi [5] - Foshan, recognized as the "Dragon Boat City," successfully hosted multiple community events, winning all six gold medals in dragon boat competitions, reflecting local enthusiasm for sports [5][6] Group 4: Economic Synergy through Events - Guangzhou's "City Partner" initiative connects enterprises with urban development, enhancing sports consumption through events like the "Guangzhou International Sports Carnival" [7] - Shenzhen's initiatives aim to integrate cultural and sports activities, enhancing tourism and local engagement during the National Games [7][8] Group 5: Tourism and Consumption Boost - The "ticket root economy" strategy encourages tourism and local spending, with initiatives in Shenzhen promoting discounts and experiences linked to the National Games [8] - The integration of sports with tourism in cities like Shaoguan and Shantou has led to increased visitor stay duration and hotel occupancy rates, significantly boosting local economies [8][9] Group 6: Future Prospects - Guangdong plans to continue leveraging the benefits from the National Games through future events, aiming to establish a "Fitness Guangdong" brand and enhance regional sports tourism [9]