消费是经济增长的"压舱石"，也是民生幸福的"晴雨表"。2026年山东消费季大幕拉开，从"悦消费惠新 春"的主题活动，到270多亿元资金的精准投放；从家电以旧换新的真金白银让利，到文旅体育的多元场 景赋能，这场贯穿全年的消费盛宴，既燃动了齐鲁大地的烟火气，更彰显了山东以消费提质拉动经济增 长、以民生改善凝聚发展合力的责任担当。 高站位谋划，方能精准发力。山东消费季的核心要义，在于跳出"单纯促销"的局限，构建"政策赋能+场 景升级+全域联动"的消费生态。省级层面统筹布局，270多亿元资金定向投向消费品以旧换新、养老服 务消费等重点领域，新春专项75亿元补贴覆盖购物、文旅、餐饮等场景，政策红利直达市场主体与消费 者。这种精准滴灌的施策方式，既破解了群众"换新成本高""消费不便捷"的痛点，又为企业纾困解难、 激发活力，实现了"惠民"与"兴企"的双向共赢。 暖民心举措，激活消费春水。消费季的温度，藏在城乡遍地的便民场景中。城市里，家电卖场咨询络绎 不绝，线上平台补贴一键申领；乡村间，服务台搬进大集，上门收旧、现场评估等服务打通"最后一公 里"；文旅领域，"百戏贺岁""千景迎新"活动好戏连台，体育消费补贴与冰雪赛事点燃冬 ...

除了奚枭横这样无法回家过年的运动员外，还有不少运动员的春节假期过得仓促又充实，其中就包 括国家蹦床队的杭州小伙陈昱翰。腊月廿七，陈昱翰带着一身训练的疲惫，踏上了归家的航班。这趟期 盼已久的旅程，却只能停留短短四天，初二就得归队。 不知不觉间，马年春节假期已至尾声。在这个万家灯火共庆团圆的春节期间，浙江体育健儿们训练 备战的脚步并未停歇。他们有的为了以最佳状态冲刺名古屋亚运会，有的为了打好眼前的国家队比赛， 有的为了迎接即将开始的职业赛事。这个春节，他们用汗水与坚守，化作新春的注脚。 目标亚运会 春节一刻不松懈 春节期间，浙江田径队的部分队员一直在全国各地分批集训。省田径队中长跑组驻守云南高原，利 用海拔优势进行冬训蓄能。队伍中，刚从室内亚锦赛摘得男子800米银牌归来的奚枭横，已经马不停蹄 开始新的训练。 奚枭横已经记不清上一次回家过年是什么时候了。对于即将到来的亚运年，他满怀期待："新的一 年，我最大的心愿就是在亚运舞台上实现突破，展现出最好的自己，用成绩回报所有支持我的人。" 本次集训期间，中国男篮坚持一天三练，早上训练体能和力量，下午进行战术训练和对抗训练。到 了晚上，还会进行录像复盘以及投篮训练。主教练 ...

腊月时节，齐鲁大地年味渐浓。 一场覆盖全域、贯穿城乡的迎新春消费季活动正在山东16市全面铺开。这场充满浓厚年味的消费热潮， 将政策红利转化为百姓触手可及的实惠，彰显出山东促消费、稳市场、惠民生的务实举措。 全域发力，点燃新春消费热情 "这个新春消费季太给力了，不仅能买到实惠年货，还有这么多好玩的文旅活动！"在聊城东昌府区新东 方广场，市民王女士手提年货，脸上洋溢着喜悦。50个展销展位前人潮涌动，熏鸡、酱菜等老字号产品 飘香四溢。"购在中国·2026聊城迎新春消费季"在此拉开序幕，整合商贸企业、商业街区、特色景区等 市场主体，为市民打造一站式、多层次的消费体验。 此外，东昌府区联动超万家商户同步发力，香江市场年货大集推出"一件也是批发价"的折扣，柳园商圈 13家商业综合体超2000家商户集中推出满减折扣，让利实惠直达消费者。 与此同时，聊城各县域也协同跟进，打造各具特色的主题活动共同点燃新春消费热潮——茌平区举办 的"2026惠购山东生活节"设有非遗展演等七大板块；冠县"家电家具消费季"采取"通用券+专属券"模 式，助力大宗商品消费；东阿县鱼山曹植风景区举办冰瀑节…… 惠民补贴，75亿元提振新春消费 多元场景， ...

Core Viewpoint - The Beijing market supervision authority has implemented a comprehensive price monitoring system for essential consumer goods during the Spring Festival, ensuring price stability and compliance among retailers [1][2]. Group 1: Price Monitoring Mechanism - Over 400 price monitoring points have been established across the city to track the price dynamics of more than 40 essential consumer goods, including rice, flour, oil, meat, eggs, vegetables, and dairy products [1]. - The monitoring system utilizes big data to create a "smart monitoring + precise warning" mechanism, allowing for daily price tracking and timely responses to any abnormal fluctuations [1]. Group 2: Regulatory Measures for Restaurants - Restaurant operators are required to standardize pricing practices, ensuring that menu prices are consistent and clearly marked, especially for different portion sizes [2]. - Special attention is given to New Year's Eve dinner packages, which must clearly indicate the names, prices, and individual item prices within the package [2]. Group 3: Joint Regulatory Efforts - The market supervision departments of Beijing, Tianjin, and Hebei have collaborated to issue guidelines for maintaining market price order during the New Year and Spring Festival, emphasizing integrity, clear pricing, and fair competition [2]. - Specific regulations have been established for industries such as entertainment, sports events, and holiday-themed products to ensure transparent pricing practices [2].

为强化政策保障，《工作方案》提出加强财政金融支持。支持符合条件的文化、旅游、教育、体育、家 政等服务消费领域企业发行债券，拓宽融资渠道；同时，支持符合条件的消费基础设施项目发行基础设 施领域不动产投资信托基金（REITs），盘活存量资产，为服务消费发展提供有力资金支持。 1月29日，国务院办公厅印发《加快培育服务消费新增长点工作方案》（以下简称《工作方案》）的通 知，旨在通过优化和扩大服务供给，聚焦重点领域、潜力领域，促进服务消费提质惠民，为经济高质量 发展注入新动能。 《工作方案》明确优化大型群众性活动安全管理，合理核定赛场安全容量，为体育赛事服务提供安全保 障。同时，增加优质赛事供给，鼓励引进国外优秀赛事，支持地方举办群众性赛事，打造知名精品赛 事、职业联赛等多元化品牌，并推动高质量户外运动目的地建设。《工作方案》还提出加快重点赛事市 场化、商业化运作，促进赛事消费发展。针对冰雪服务消费，《工作方案》支持相关载体建设，鼓励地 方创新打造多元化冰雪消费场景，满足消费者多样化需求。 ...

在空间布局上，全省16市将同步发力，依托各地商圈、特色街区、传统大集、旅游景区等消费载体，精心组织327场富有地方特色的促消费活动，打造一 批彰显文化厚度、体现时尚气息的消费新场景，亮出各市独有的年味"名片"，串联起齐鲁大地热气腾腾的消费新图景。 资金保障是本次促消费行动的核心支撑。全年超过270亿元的统筹资金将重点投向消费品以旧换新、国家消费试点示范、养老服务消费补贴、体育赛事奖 补、引客入鲁旅游奖励等多个关键领域。其中，为抓住春节消费旺季，山东创新统筹财政、金融、平台、厂家、商家"五种资源"，专项投入75亿元，在购 物、文旅、餐饮等领域推出折扣补贴、消费券等一系列惠民举措，让消费者切实感受到"悦消费"的快乐与"惠新春"的温暖。 1月25日上午，"悦消费惠新春"2026山东迎新春消费季在济南正式启动。省商务厅党组书记、厅长王磊在启动仪式上发布促消费四大举措，宣布全省全年 将统筹安排资金超过270亿元，其中针对本次消费季专项投入75亿元，全力激活春节消费市场，更好满足人民群众美好生活需要。 据发布，本次消费季将以十大主题活动矩阵覆盖全域消费场景。活动紧扣百姓年节需求，涵盖"齐鲁年货购物节"、"冬游齐鲁"文旅融 ...

1月25日，济南舜耕国际会展中心内灯火璀璨，"悦消费 惠新春"2026山东迎新春消费季在此盛大启幕。 活动以"三餐四季暖齐鲁 烟火人间迎新年"为主题，推出一系列重磅政策与丰富活动，全年超270亿元资 金统筹、新春专项投入75亿元的促消费"组合拳"，为新一年经济高质量发展注入强劲动能。 董宇辉亦现身会场，动情分享"山东是一个所有热情都不会被辜负的地方"，为这场开年消费盛宴增添了 浓厚的烟火气与情感温度。 政策组合拳 百亿资源激活市场 作为主办城市，济南市将投入5000万元启动汽车消费补贴，实施家电数码换新补贴，举办冬季畅游泉水 国际公开赛等高端赛事，并精心打造迎春花灯会、非遗大集等活动，全方位做优"泉在济南过大年"品 牌。 董宇辉眼中的山东 热情永不辜负 "三餐四季，是平凡日常，也是民生根本；人间烟火，是生活气息，更是发展温度。"省商务厅厅长王磊 现场这句话，深刻阐释了促消费工作的民生底色与发展逻辑。启动仪式上，一系列惠企利民政策集中发 布，展现出山东促进消费的坚定决心与务实举措。 聚焦"新春消费"，省商务厅从四方面发力。活动矩阵"十面开花"，精心策划十大主题活动，覆盖商品消 费、文旅融合、体育健康等多领域。全 ...

Group 1 - The core viewpoint is that by 2025, China's e-commerce will continue to develop steadily and rapidly, maintaining its position as the world's largest online retail market for 13 consecutive years [1] Group 2 - In 2025, digital products will become a highlight of commodity consumption, with online sales of mobile phones and smart robots increasing by 20.5% and 18% respectively [5] Group 3 - Service consumption is accelerating online, with online service consumption expected to grow by 22% in 2025. Notably, online ticket purchases, offline experiences in sports events, tourism products, and in-store dining will see growth rates of 63.3%, 40.6%, and 23.7% respectively [7] Group 4 - E-commerce is also empowering industries and small and medium-sized enterprises, with initiatives like "Digital Commerce Promoting Agriculture" and "E-commerce + Industrial Belt" being promoted in various regions. Nearly 500 supply-demand matching events are facilitating order matching, capacity undertaking, and digital transformation [10] Group 5 - According to business data, by 2025, online retail sales in rural areas and for agricultural products are expected to grow by 6.7% and 9.9% respectively, while e-commerce transaction volumes in the textile and pharmaceutical industries will increase by 6.6% and 3.8% [13] Group 6 - In terms of international cooperation, the "Silk Road E-commerce" initiative will cover 40 events across more than 100 countries by 2025, with a focus on monitoring a 5.6% increase in sales on cross-border e-commerce import platforms [15]

Core Insights - The Ministry of Commerce is implementing policies to ensure stable development of e-commerce in China, maintaining its position as the world's largest online retail market for 13 consecutive years, contributing to consumption, industrial transformation, international cooperation, and social benefits [1] E-commerce Impact on Consumer and Industry - Digital consumption policies have been introduced, with initiatives like online New Year goods festivals and over 80 quality e-commerce cultivation measures implemented by 10 platforms [1] - The online retail sales of physical goods are projected to grow by 5.2% in 2025, contributing 36.2% to the total retail sales of consumer goods [1] - Notable growth in digital products, with online sales of mobile phones and smart robots increasing by 20.5% and 18% respectively [1] - Online service consumption is expected to rise by 22% in 2025, with significant growth in online ticket purchases for sports events (63.3%), tourism products (40.6%), and in-store dining (23.7%) [1] E-commerce Benefits for Enterprises - The "Digital Commerce Promotes Agriculture" initiative is enhancing connections between platforms and agricultural enterprises in regions like Guangxi, Sichuan, Ningxia, and Shandong, facilitating nearly 500 business matching events [1] - Online retail sales in rural areas and agricultural products are projected to grow by 6.7% and 9.9% respectively, with e-commerce transactions in textiles and pharmaceuticals increasing by 6.6% and 3.8% [1] - The e-commerce sector is driving rapid growth in logistics, express delivery, communication software, and artificial intelligence, with express delivery volume expected to increase by 11.5% [1] Global E-commerce Collaboration - China is expanding its "Silk Road E-commerce" cooperation mechanism with countries like Kenya, Bangladesh, and Egypt, increasing partner countries to 36 [1] - The Shanghai "Silk Road E-commerce" cooperation pilot zone has developed 12 innovative institutional results, including cross-border digital identity recognition [1] - Global e-commerce activities have reached over 100 countries, resulting in more than 240 cooperation intentions, with a projected 5.6% growth in retail sales on key cross-border e-commerce import platforms [1] - The fourth Global Digital Trade Expo attracted 1,812 enterprises from 154 countries and regions, showcasing a record number of new products and innovations, contributing to inclusive economic globalization [1]

证券日报网讯 1月22日，中体产业在互动平台回答投资者提问时表示，公司始终根植体育、聚焦体育产 业，立足新发展阶段、贯彻新发展理念、服务新发展格局，目前及未来主要涵盖体育赛事、体育传播、 体育彩票、标准认证、赛教融合、体旅文化、体育空间、数字体育、体育国际交流和体育地产等业务。 公司将持续深化相关工作，聚焦主业与创新，助力我国体育产业高质量发展，为引领体育产业成为国民 经济支柱性产业做出积极贡献。 （文章来源：证券日报） ...