Core Viewpoint - The government of Chengdu has introduced policies to promote the "ticket root economy," which connects various consumption scenarios through concert and event tickets, enhancing consumer engagement and driving local economic growth [1] Group 1: Policy Initiatives - Chengdu has launched a "ticket root economy" discount list covering major events like the Chengdu Universiade and concerts, allowing ticket holders to enjoy exclusive benefits at over 100 restaurants and popular tourist attractions [1] - The Chengdu Cultural, Radio, Television, and Tourism Bureau has implemented measures to support large-scale performances, offering free museum visits to ticket holders [1] Group 2: Economic Impact - In 2024, Chengdu hosted over 20,000 performances, a 67.1% increase year-on-year, generating ticket revenue of approximately 1.693 billion yuan, up 27.71%, and driving overall consumption of 6.35 billion yuan [1] - The "ticket root economy" is expected to connect diverse consumption scenarios, with a reported 58% year-on-year growth in related consumption in Q1 2025 [1] Group 3: Consumer Engagement - Many consumers are unaware of the ticket root benefits, indicating a need for better communication and marketing strategies to enhance consumer awareness [1] - Businesses like Haidilao are innovating by providing transportation services to concert venues, significantly increasing their sales during event periods [1]

齐鲁晚报.齐鲁壹点杨雪 水汽布满整个楼道、窗外蝉鸣不绝，暑期的旅游市场犹如高温天气般火热，热度持续攀升。在中国国旅(青岛)国际旅行社的销售部，王 倩的电话铃声此起彼伏。"刚有客人咨询签证事宜，紧接着定制小团的客人又打来电话，忙得不可开交。"自2023年起，旅行社在恢复中 稳步发展。告别了"闭着眼都能挣钱"的时代，面对OTA平台的冲击，各类小众特色团的兴起，传统旅行社在发展的同时，也像旅行玩家 们一样不断探索"新玩法"。 现状：旅游新形式涌现，传统旅行社在恢复中前行 近日，文化和旅游部公布2024年文化和旅游发展统计公报，公报显示，2024年国内居民出游56.2亿人次，同比增长14.8%，旅游热情不断 释放，带动相关产业蓬勃发展。2024年末，全国旅行社数量增至64616家，较2023年的56275家新增8000余家。然而，尽管旅行社数量增 长，但身边跟团旅行的人似乎变少了。 旅游发烧友小许从大学时期就开始到处旅行，从最初上学时期的报团游韩国，到现在工作之后和朋友们相约首尔自由行，这一变化背 后，是年轻人对旅游方式的新追求。"现在年轻人自由行成风，传统固定线路的跟团游难以满足他们的需求。"一位从事出境游的业内人 ...

Group 1 - The core viewpoint of the article emphasizes the significance of the "Double Reduction" policy in transforming China's education system, particularly highlighting the emergence of sports event study tours as an innovative educational approach that aligns with the new educational philosophy [1][2] - The integration of sports activities with research-based learning opens new pathways for implementing quality education, breaking traditional classroom constraints and providing diverse learning experiences for students [2][3] - The article discusses the theoretical framework combining educational compensation theory and ecological development theory, which supports the development of sports event study tours and offers insights into educational equity and sustainable development [3][4] Group 2 - The implementation of educational compensation mechanisms in sports event study tours requires specific pathways, such as flexible scheduling and innovative teaching methods that utilize the unique atmosphere of sports events [5][6] - A systematic support framework is necessary for the ecological development of sports event study tours, including policy support, resource integration, and quality assessment mechanisms [6][7] - The establishment of a scientific evaluation system is crucial for ensuring the quality of sports event study tours, focusing on both basic and developmental indicators to assess educational effectiveness and promote educational equity [7][8] Group 3 - The article suggests a phased approach for the development of sports event study tours, emphasizing foundational construction in the short term, institutional improvement in the medium term, and high-quality development goals in the long term [8][9] - The future development of sports event study tours should align with the "Double Reduction" policy, focusing on standardizing curriculum systems, achieving educational resource balance, and enhancing interactive effectiveness through digital empowerment [9]

Group 1 - The concert economy in Laishan is becoming a significant driver of cultural consumption, with nearly 100,000 attendees over two days, showcasing the "concert+" model's impact on local tourism and culture [1] - Laishan has seen a surge in concert events, attracting a large number of out-of-town visitors, with 79.7% of attendees coming from outside Yantai, indicating a strong regional draw [1] - The local government is implementing policies to support the development of performance projects and venues, contributing to over 100 million yuan in revenue from the performance market in the past three years [2] Group 2 - Sports events in Laishan are also gaining momentum, with the "Naihai Boxing Carnival" attracting 50,000 attendees, over 40% of whom were from outside the area, highlighting the city's potential as a sports tourism destination [2] - The 2025 Youth Pump Track World Championship qualifiers in Yantai led to a significant increase in hotel bookings, with a rise of 30%-45% in reservations, and hotel revenues doubling compared to regular days [3] - Events are being leveraged as a means to enhance the city's brand and cultural image, with a focus on integrating sports and tourism to convert visitor traffic into lasting cultural consumption [2][4]

编号：2025-003 | 投资者关系活动 | √ 特定对象调研□分析师会议 | | --- | --- | | 类别 | □媒体采访□业绩说明会 | | | □新闻发布会□路演活动 | | | □现场参观 | | | □其他（请文字说明其他活动内容） | | 参与单位名称及 | 民生证券李瑶 | | 人员姓名 | 中金资管周文菁 | | 时间 | 2025 年 7 月 2 日（周三）下午 15:00~16:00 | | 地点 | 公司大会议室 | | 上市公司接待人 | 董事会秘书马笑 | | 员姓名 | 证券事务代表 盘羽洁 | | | 一、 介绍公司情况： | | | 力盛云动（上海）体育科技股份有限公司（力盛体育 002858.SZ）是中国领先的 | | | 汽车运动运营服务商，中国体育赛事市场化及产业数字化升级的探索先行者。公司专 | | | 注于体育运动业务开展，主营业务包括体育赛事经营、体育场馆经营、市场营销服务、 | | | 体育俱乐部经营、体育装备制造与销售、数字体育业务等。 | | | 2025 年，公司新增高尔夫赛事，继续运营 FE 中国站比赛，赛车场业务在小米等 | | | 性能车的带 ...

以下文章来源于东四十条资本 ，作者蒲凡 一旦交易完成，洛杉矶湖人将成为体育史上最贵的球队。 作者丨 蒲凡 来源丨 东四十条资本 在NBA的赛场上，尤其是角逐冠军的季后赛赛场上，有一个球迷们津津乐道的奇景——当球队处于逆境、比分焦灼的时候，无 论对手是谁，主队球迷们都会整齐划一地高喊口号： Beat LA ！ （打倒洛杉矶！） 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐"，第一时间收获最新推送 这个口号最早出现在1980年。那一年，费城76人与凯尔特人会师东部决赛，角逐一个总决赛的参赛资格，而凯尔特人是更被 看好的一方。因为对于当时的NBA而言，凯尔特人就是名副其实的第一豪门，1957-1969年"红衣主教"奥尔巴赫掌舵期间11 年10冠的壮举堪称震古烁今。再加上那个赛季，凯尔特人迎来了未来跻身"75大巨星"的潜力新星拉里·伯德，球迷们无不寄予 厚望。 可遗憾的是，在那个赛季，凯尔特人并不是赢家。在系列赛的最后一场，76人在J博士的带领下甚至一度领先了20分。于是戏 剧性的一幕出现了——也不知道是失望透顶的反讽，还是对于 ...

数十年来，我们各个职业体育联盟的运作方式更像公共机构。这些组织或许始终追逐利润，但也希望运 动长存。因此他们重视培育无形价值：地方自豪感、代际传承的球迷文化以及公共仪式感。传统带来生 意，社群铸就忠诚，忠诚创造价值。 随后流媒体大战爆发。2010年开始，体育直播成为少数能保证数十万乃至数百万实时观众人数的节目类 型，这些职业体育联盟开始收到各家平台的合作请求。同时，联盟需要资金开拓海外市场。于是，维系 美国体育事业的初心退居二线，职业联盟从守护者变成了资产管理人。 最终的结果，就是原本供美国国民狂欢的数百场比赛被切割，卖给出价最高者——有线电视巨头、流媒 体新贵、地区体育网络或订阅应用。比赛在不同平台间毫无规律地跳转，连资深球迷都难以追踪。现场 观赛同样变得奢侈：1999年—2020年间，各类体育赛事平均票价涨幅是整体通胀率的两倍。仅2023年5 月至2025年5月就上涨19.5%，是美国劳工统计局跟踪的所有类别中涨幅最大的类别之一。体育联盟本 可在赚取流媒体资金的同时保护球迷文化，却选择切割比赛、将焦点赛事分散出售以获取即时收益。旧 商业模式瓦解后，豪门愈强，其他球队面临掉队风险。对篮球和棒球而言，这种转变 ...

近日，《广州市提振消费专项行动实施方案（征求意见稿）》（以下简称"征求意见稿"）公开征求意 见。 征求意见稿提出，有序减少消费限制。 优化房地产政策，全面取消限购、限售、限价，降低贷款首付 比例和利率。 更好满足住房消费需求。扎实推进城中村及老旧小区改造，2025年计划推进新开工老旧 小区改造超150个，更新住宅老旧电梯超9000台，完成城中村改造固定资产投资1000亿元。推进利用专 项借款购买存量商品房作为安置房。持续优化住房公积金使用政策，支持缴存人在提取住房公积金支付 购房首付款的同时申请住房公积金个人住房贷款，进一步优化租房提取政策措施。 征求意见稿要求，大力发展体育消费。全力抓好十五运会和残特奥会广州赛区筹办工作，高水平办好世 界田联接力赛、广州马拉松赛等重大赛事。开展体育嘉年华、体育消费季、全民健身活动等体育促消费 活动，推动体育比赛进景区、进街区、进商圈。支持花都融创等冰雪场馆提质升级，加快推进香港马会 从化马场建设和运营，推动冰雪运动和赛马运动消费发展。 征求意见稿称，创新发展银发经济。积极推动实施居家适老化改造"焕新"活动，推广便捷可及的居家社 区养老服务，激发养老服务消费。大力开展"银龄行 ...

近日，《广州市提振消费专项行动实施方案（征求意见稿）》（以下简称"征求意见稿"）公开征求意 见。 征求意见稿提出，有序减少消费限制。 优化房地产政策，全面取消限购、限售、限价，降低贷款首 付比例和利率。 更好满足住房消费需求。扎实推进城中村及老旧小区改造，2025年计划推进新开工 老旧小区改造超150个，更新住宅老旧电梯超9000台，完成城中村改造固定资产投资1000亿元。推 进利用专项借款购买存量商品房作为安置房。持续优化住房公积金使用政策，支持缴存人在提取住房 公积金支付购房首付款的同时申请住房公积金个人住房贷款，进一步优化租房提取政策措施。 征求意见稿要求，大力发展体育消费。全力抓好十五运会和残特奥会广州赛区筹办工作，高水平办好 世界田联接力赛、广州马拉松赛等重大赛事。开展体育嘉年华、体育消费季、全民健身活动等体育促 消费活动，推动体育比赛进景区、进街区、进商圈。支持花都融创等冰雪场馆提质升级，加快推进香 港马会从化马场建设和运营，推动冰雪运动和赛马运动消费发展。 征求意见稿称，创新发展银发经济。积极推动实施居家适老化改造"焕新"活动，推广便捷可及的居家 社区养老服务，激发养老服务消费。大力开展"银龄行 ...

Group 1 - The integration of sports events and cultural tourism is gaining significant attention, with recent events demonstrating strong consumer engagement and economic impact [1][2] - The 2025 "Factory BA" Basketball Championship in Zhuzhou is expected to attract millions of spectators, with previous events drawing over 28 million visitors and boosting local hospitality and dining sectors [1] - The inaugural Jiangsu Province Urban Football League attracted over 180,000 attendees during the Dragon Boat Festival, leading to a 14.63% year-on-year increase in tourism spending across six major cities [1] Group 2 - The "Event + Cultural Tourism" model is maturing, driven by high competition levels and spectator appeal, alongside effective new media promotion and government initiatives [2] - In 2023, the average hotel booking volume in marathon-hosting cities increased by 230%, while dining consumption surged by 45% during CBA playoff periods [2] - The rise of "event economy" is reshaping market dynamics, creating new travel consumption scenarios that align with the preferences of Generation Z [2]