Core Insights - Missouri's legal sports betting is set to launch statewide on December 1, with analysts predicting a competitive online sports betting market due to the state's population ranking 19th in the U.S. [1] - The first-year betting volume in Missouri is expected to reach between $3.5 billion and $4 billion, coinciding with a busy sports event period and aggressive promotional activities from major betting companies [1] - The legalization of sports betting in Missouri was approved by voters through Amendment 2 in November 2024, allowing for online and physical betting under the regulation of the Missouri Gaming Commission [1] Group 1 - Major players in the Missouri market are expected to include FanDuel and DraftKings as early leaders in betting volume, with BetMGM, Caesars Entertainment, bet365, and Fanatics also holding significant market shares [1] - DraftKings holds one of the two unlinked mobile operating licenses in Missouri, allowing statewide operations without mandatory partnerships with casinos or teams, focusing on same-game parlays and live betting options [2] - Circa Sports unexpectedly received the second unlinked license, known for its precise odds and higher betting limits [2] Group 2 - BetMGM has obtained a temporary license and plans to launch statewide online operations, supported by a market access agreement with Century Casinos [3] - Caesars Sportsbook will begin operations on launch day through existing ownership of Missouri casinos, emphasizing its rewards program for cross-selling between its app and physical casinos [3] - Other notable operators include bet365, which is partnering with the St. Louis Cardinals, and Fanatics, which has secured an online betting license through a market access agreement with Boyd Gaming [3]