智通财经记者 徐益平 随着2025浙江省城市篮球联赛（浙BA）的成功举办，浙江又将打造全省性品牌群众体育赛事的目光瞄 向"世界第一大运动"足球，希望借鉴"浙BA"模式，再次上演"体育搭台、文旅唱戏"。 据"浙江体育"微信公众号12月21日消息，继"浙BA"之后，首届浙江省城市足球联赛也将拉开帷幕，目 前多个设区市正结合市级城市足球联赛组织开展预选赛。 最新成绩单显示，截至11月底，"浙BA"已直接带动文化、旅游、商业、体育等综合消费超过25亿元。 其中，275场文旅市集、8306个摊位创造了近4600万元直接销售额；在城市商圈设立的"第二观赛点"累 计吸引观赛人员近6.5万人次，带动商场整体销售同比增长8.9%。 据介绍，首届浙江省城市足球联赛将借鉴"浙BA"成熟做法，坚持"草根足球"赛事定位，坚持"体育搭 台、文旅商农唱戏"运行模式。 和"浙BA"一样，该赛事也分预选赛和城市争霸赛两个阶段。第一阶段预选赛由各设区市结合现有群众 性足球赛事自行举办，由所属各县（市、区）组织群众性足球代表队参加市级群众足球联赛，选拔符合 参赛浙江省城市足球联赛资格的运动员名单。第二阶段城市争霸赛由联赛组委会和各分赛区组织实施， ...

Core Viewpoint - The "Zhe BA" basketball event has significantly boosted the economy and community spirit in Qinyuan County, Lishui City, showcasing the potential of sports to drive local development and engagement [1][9]. Economic Impact - The event has led to a remarkable increase in local consumption, with a black rice cake shop reporting daily sales reaching ten times the usual amount during the event [3]. - Online sales have also surged, as many attendees ordered local products after tasting them at the event, indicating a strong link between offline events and online sales growth [3]. - Local dining establishments experienced a dramatic increase in patronage, with one seafood restaurant reporting a doubling of occupancy rates during the event [3]. Community Engagement - The "Zhe BA" event fostered a sense of unity among residents, with hundreds gathering in public spaces to support their local team, using eco-friendly bamboo cheer sticks [7]. - Local cinemas provided free screenings of the games, creating an inclusive atmosphere for those unable to attend in person, further enhancing community involvement [7]. Cultural Significance - The event has transformed local players into local heroes, with one player gaining popularity and recognition, leading to increased customer requests for his banking services [8]. - The event has generated significant media attention, with related topics amassing over 500 million views, elevating the profile of Qinyuan County [9]. Long-term Development Path - The success of the "Zhe BA" event illustrates a validated development model where sports serve as a platform for economic growth and community benefits, leaving a lasting impact on the city's identity [9].