智通财经记者 徐益平 随着2025浙江省城市篮球联赛（浙BA）的成功举办，浙江又将打造全省性品牌群众体育赛事的目光瞄 向"世界第一大运动"足球，希望借鉴"浙BA"模式，再次上演"体育搭台、文旅唱戏"。 据"浙江体育"微信公众号12月21日消息，继"浙BA"之后，首届浙江省城市足球联赛也将拉开帷幕，目 前多个设区市正结合市级城市足球联赛组织开展预选赛。 最新成绩单显示，截至11月底，"浙BA"已直接带动文化、旅游、商业、体育等综合消费超过25亿元。 其中，275场文旅市集、8306个摊位创造了近4600万元直接销售额；在城市商圈设立的"第二观赛点"累 计吸引观赛人员近6.5万人次，带动商场整体销售同比增长8.9%。 据介绍，首届浙江省城市足球联赛将借鉴"浙BA"成熟做法，坚持"草根足球"赛事定位，坚持"体育搭 台、文旅商农唱戏"运行模式。 和"浙BA"一样，该赛事也分预选赛和城市争霸赛两个阶段。第一阶段预选赛由各设区市结合现有群众 性足球赛事自行举办，由所属各县（市、区）组织群众性足球代表队参加市级群众足球联赛，选拔符合 参赛浙江省城市足球联赛资格的运动员名单。第二阶段城市争霸赛由联赛组委会和各分赛区组织实施， ...

转自：北京日报客户端 筹备全省城市足球联赛，是浙江在社会足球领域进行体系化建设的一次积极探索，从基层抓起，激发社 会足球活力，扩大足球人口，逐步完善业余竞赛结构。 同时，浙BA的成功实践已经表明，体育赛事能够与城市消费场景之间架起桥梁，释放体育促消费的强 大动能。相信随着浙江省城市足球联赛的举办，将进一步点燃浙江百姓的体育热情，为城市消费注入新 的活力。 来源：浙江体育 杭州将依托原有的"足协杯"赛事进行选拔，赛程和规程正在征求意见中，已有部分区县发出了"英雄 帖"。宁波已举行城市足球联赛新闻发布会暨分组抽签仪式，目前完整赛程表已全部出炉，赛事将于明 年1月1日揭幕，并延续至三月决出市级冠军。温州全力打造的本地足球赛事品牌——首届"瓯越足球冠 军联赛"（简称"瓯冠"）正火热进行，联赛覆盖全市12个县（市、区），吸引了超过4000名业余球员参 与。湖州选拔工作已于12月5日至6日展开，市级选拔赛事计划于明年1月中旬正式开赛。嘉兴各区县已 着手组建代表队，市级城市足球联赛计划于月底开赛。台州的市级足球联赛已于12月14日开赛，持续鏖 战至明年1月。丽水市足球超级联赛于12月20日上演了揭幕战，比赛将持续至明年1月 ...

浙江体育消息，12月20日，浙江省委经济工作会议在杭州召开。会议指出，要大力推进文旅深度融合， 积极培育文旅新模式新业态，高质量办好浙BA。记者从浙江省体育局获悉，浙江省不仅将持续推进浙 BA等品牌群众体育赛事，呼应群众期待的浙江省首届城市足球联赛也已徐徐拉开帷幕，多个设区市结 合市级城市足球联赛正在组织开展预选赛。 同时，浙BA的成功实践已经表明，体育赛事能够与城市消费场景之间架起桥梁，释放体育促消费的强 大动能。相信随着浙江省城市足球联赛的举办，将进一步点燃浙江百姓的体育热情，为城市消费注入新 的活力。 据了解，浙江省城市足球联赛借鉴浙BA成熟做法，坚持"草根足球"赛事定位，坚持"体育搭台、文旅商 农唱戏"运行模式。赛事将分为预选赛和城市争霸赛两个阶段。第一阶段预选赛由各设区市结合现有群 众性足球赛事自行举办，由所属各县（市、区）组织群众性足球代表队参加市级群众足球联赛，选拔符 合参赛浙江省城市足球联赛资格的运动员名单。第二阶段城市争霸赛由联赛组委会和各分赛区组织实 施，拟于2026年4月中旬至7月底举行。目前，全省11个设区市已陆续开展市级选拔与联赛组建工作，多 个城市的筹备工作已进入实质性阶段，选拔与 ...

（来源：工人日报） 决赛在教育系统"先锋队"与消防救援系统"火焰蓝队"之间展开。来自芜湖经开大队的90后刘宇恒，是消 防·火焰蓝队中年龄最小的队员，1米93的身高赋予他绝对的内场优势，整个赛季常以首发队员身份出现 在场上。 夜晚时分，安徽芜湖奥体中心座无虚席，观众席上的声浪一阵高过一阵。场馆外同样人头攒动，很多没 有机会进入场馆的观众通过场外的奥体芒果夜市大屏幕收看赛事实时转播。 这是芜湖市总工会在全省率先打造的职工篮球品牌赛事——芜湖"工BA"的决赛现场。 自9月21日开赛以来，芜湖"工BA"集结了50支球队，近700名职工运动员。在持续两个半月的时间里， 160余场比赛点燃了江城职工的运动激情。 球场如同工位，职工成为主角 芜湖无为市福渡镇新河小学的体育教师陈实没想到，之前还在追苏超、"浙BA"的他，如今也成为一名 职工球员，登上芜湖"工BA"的舞台，代表家乡争夺芜湖市甲级联赛席位。 陈实所在的无为金塔队，队员都是热爱篮球运动的一线职工，涵盖社区工作者、企业员工、教师等多个 群体。与职业球队不同，他们利用下班或周末时间训练，用汗水诠释对篮球的热爱。 "热爱不分专业与业余，只要一群人齐心协力，就能把草根梦想 ...

Core Viewpoint - The article emphasizes the importance of sports consumption as a means to stimulate economic growth and improve people's livelihoods in Henan Province, highlighting various measures taken to enhance sports consumption and its positive impacts on the economy and society [1][2]. Group 1: Sports Consumption Statistics - As of the end of 2023, 82.85% of residents in Henan participated in sports consumption, with a total sports consumption scale reaching 140.3 billion yuan, and a per capita sports consumption amount of 1,429 yuan, reflecting a year-on-year growth of 1.81% [2][4]. - Sports consumption accounts for 4.78% of residents' disposable income, indicating its significant role in the local economy [2]. Group 2: Policy and Infrastructure Development - The Henan Provincial Sports Bureau has implemented policies to support sports consumption, including the "Outdoor Sports Industry Development Plan (2024-2026)" and initiatives to bring sports events into scenic areas and commercial districts [4][6]. - A budget of over 370 million yuan has been allocated for the construction of 245 sports facilities, aiming to create a "15-minute fitness circle" in urban communities, with 70% of residential areas equipped with complete sports facilities [6][8]. Group 3: Event Organization and Participation - In 2024, the Provincial Sports Bureau plans to organize various events, including the "Ten Thousand Villages and Thousand Towns" basketball tournament and other community sports activities, with a target of hosting over 5,743 events and engaging more than 8.26 million participants [10][12]. - The province has successfully hosted high-level sports events, including international competitions, to meet diverse public demands and enhance sports consumption [10][12]. Group 4: Sports Consumption Coupons - The Provincial Sports Bureau has introduced sports consumption coupons as a direct measure to stimulate sports consumption, with the total value of coupons increasing from 6 million yuan in 2020 to 10 million yuan in 2024 [13][15]. - From 2020 to 2023, 18 million yuan in fitness vouchers were distributed, benefiting 200,000 participants and generating over 57 million yuan in sports consumption [15][19]. Group 5: Integration of Sports and Tourism - The article discusses the integration of sports events with tourism, promoting the concept of "traveling with events," which has become a trend in Henan, with various events being held in scenic areas to attract tourists [22][23]. - The province has developed 24 national-level sports tourism projects, creating favorable conditions for the "traveling with events" initiative [23]. Group 6: Youth Sports Initiatives - The Provincial Sports Bureau has organized over 30 provincial youth sports events during the summer months, significantly boosting local consumption through increased participation from families [25][26]. - The establishment of over 1,000 sports training institutions supports youth engagement in sports, contributing to the overall growth of sports consumption [26][27].

Core Insights - The 2025 China Leisure Sports Carnival and the first Zhejiang (Hangzhou) International Fashion Sports Week successfully concluded, attracting over 100,000 consumers and generating nearly 8 million in sales over three days [1][2] - The event showcased a new platform for sports enterprises to display their products and engage with consumers, highlighting the potential for sports to drive consumption [1][2] Group 1: Event Highlights - The "Huanglong·Chao" sports trend release marked a new chapter in sports fashion, while the "Huanglong·Yi" sports experience attracted significant public interest [1] - The event featured 27 leading sports brands with 18 product launches and 9 sharing sessions, enhancing brand visibility and consumer engagement [1] Group 2: Industry Opportunities - The sports week served as a bridge for sports enterprises to explore transformation and development opportunities, with 230 participating companies, including 155 sports-related firms [2] - The event provided a platform for entrepreneurs to exchange experiences and seek new avenues for survival and growth in the context of expanding domestic demand and promoting consumption [2]