Core Viewpoint - The launch of the LALIGA CLUB APP marks the first global fan community based on Web3 technology, aiming to enhance fan interaction and engagement in China, coinciding with the countdown to the 2026 World Cup [1][2]. Group 1: LALIGA CLUB APP Features - The LALIGA CLUB APP introduces a dual membership system: founding members will have priority access to World Cup viewing parties and exclusive meet-and-greet events with players, along with physical merchandise like custom jerseys [2][3]. - Creative members will focus on content co-creation, earning platform points through event commentary and creative videos, which can be exchanged for merchandise and membership benefits [2][3]. Group 2: Strategic Projects - The launch of the i-520 Sports Art Interactive Center and sports recovery products signifies a comprehensive strategy in integrating digital and physical sports ecosystems [1][3]. - The i-520 center will serve as a physical venue for LALIGA CLUB APP members, offering immersive experiences and activities, thus bridging digital rights with real-world experiences [3][9]. Group 3: Market Context and Future Plans - With over 120 million La Liga fans in China, the APP aims to provide a more engaging and participatory experience, aligning with La Liga's strategy to reshape fan relationships [3][9]. - The collaboration is timely with the upcoming 2026 World Cup, as both parties plan to expand membership benefits and enhance online-offline interactions, leveraging the World Cup's traffic advantages [9]. Group 4: Company Overview - Tianji Holdings focuses on new consumption and digital technology, aiming to create a new consumption ecosystem that integrates culture, sports, tourism, and health [10]. - The company emphasizes technological innovation and has previously established a digital alliance through a "three-screen interaction" technology base, enhancing its position in the sports digital sector [6][10].

Core Viewpoint - The Chinese government has issued a policy document aimed at enhancing the integration of the sports industry with the digital economy, which presents significant opportunities for companies like China Mobile's Migu to develop a digital sports content ecosystem [1][3]. Group 1: Policy and Industry Trends - The "31 Document" encourages the deep integration of the sports industry with the digital economy and the establishment of digital sports service platforms [1]. - The trend towards community-based digital sports content ecosystems is seen as a response to policy directives and a way to expand the potential of the sports industry [1][3]. Group 2: Migu's Initiatives - Migu has launched a new community system called "Migu Number" to connect creators, organizations, and clubs, shifting from pure traffic operations to fostering user engagement and identity [1]. - Migu's "Ten-Hundred-Thousand-Billion" plan aims to create a new digital sports ecosystem by leveraging a large consumer base, substantial resources, and traffic, focusing on nurturing sports content creators [3]. Group 3: Industry Collaborations and Expectations - Industry leaders express optimism about Migu's rich content offerings and its potential for innovation in sports IP, which could enhance fan engagement and content monetization [2]. - The upgrade of Migu's platform is viewed as a win-win for various stakeholders in the sports industry, enhancing content diversity and user engagement [2].