体育版权争夺

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77亿美元拿下UFC版权,新派拉蒙靠体育自救
3 6 Ke· 2025-08-18 06:25
Group 1 - Paramount has been acquired by Skydance Media for $8.4 billion, resulting in a new entity called "Paramount, a Skydance Corporation" [1] - David Ellison, the new CEO, has secured exclusive broadcasting rights for UFC in the U.S. at a price of $1.1 billion per year, which is double the previous rights holder ESPN's fee [1][9] - This acquisition marks a strategic shift for Paramount, aiming to leverage sports rights to enhance its streaming service, Paramount+ [6][9] Group 2 - Paramount has faced financial difficulties in recent years, reporting a loss of $5.32 billion for the fiscal year 2024 and significant layoffs [4] - Despite a projected revenue of $28.75 billion and a net profit of $1.37 billion for fiscal year 2025, the company continues to struggle against competitors like Netflix and Disney+ [4] - Paramount holds extensive sports broadcasting rights, including a $2 billion annual deal with the NFL, and various international soccer leagues, which are crucial for attracting viewers [4][6] Group 3 - Skydance Media, known for its technology-driven content production, aims to restructure Paramount into three main segments: studios, DTC streaming, and television media [6] - The acquisition is seen as a combination of Paramount's content and distribution capabilities with Skydance's financial and technological strengths [6] - The partnership is expected to enhance Paramount's competitive edge in the streaming market, particularly in sports broadcasting [6][8] Group 4 - The deal with UFC is anticipated to generate approximately $300 million in annual advertising revenue and maintain subscriber engagement throughout the year [9][11] - Ellison views UFC as a rare asset that can help secure long-term subscriber retention, especially as top sports rights become increasingly scarce [11] - The competition for sports broadcasting rights is intensifying, with various media companies, including ESPN and NBC, actively pursuing similar strategies to enhance their streaming platforms [12][14][16]