Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]