Core Insights - The collaboration between JD and the "Su Chao" football league has significantly boosted local consumption and showcased the potential of live-streaming e-commerce [1][4][13] Group 1: Event Overview - JD's self-operated Jingxi launched a special live-streaming event in Lianyungang, leveraging the "Su Chao" football league to promote local products and tourism [1][4] - The live-streaming event lasted for 10 hours, achieving over 135,000 orders and selling 147,000 items, highlighting the vibrant development of the local digital economy [1][6] Group 2: Product Promotion - Jingxi featured various local specialties, including fresh seafood and dairy products, with a total of 55,000 promotional items offered during the event [6][11] - The live-streaming session attracted significant attention, with 1,000 orders for Lianyungang seafood, indicating strong consumer interest [6][8] Group 3: Audience Engagement - The event attracted 1.156 million viewers and generated 610,000 interactions, showcasing high engagement levels among consumers [8][11] - Innovative features such as "cloud touring" of Lianyungang and expert commentary enhanced the viewer experience [8][11] Group 4: Future Prospects - The partnership aims to deepen cooperation with local enterprises and explore new development strategies by integrating sports events with e-commerce [11][13] - Jingxi plans to continue leveraging sports events to enhance market recognition and sales of local products [13]