体育赛事产业化
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力盛体育2025年预计实现营业收入4.8-5.3亿元,同比大幅增长
Quan Jing Wang· 2026-01-29 11:28
2025年,力盛体育成功运营2025FE上海站、2025CTCC中国汽车场地职业联赛、2025CKC中国卡丁车锦 标赛、China GT中国超级跑车锦标赛等多项赛事,国内外赛事多点开花。作为公司战略布局的重点,海 南国际赛车场项目在2025年进展顺利。随着12月18日海南自贸港全岛封关运作正式启动,"零关税""双 15%"等多项优惠政策为项目的后续发展提供有力的政策支持,有利于降低运营成本,吸引更多国际赛 车爱好者与专业车队参与赛事。 1月29日晚间,力盛体育(002858)(SZ.002858)发布2025年度业绩预告,预计2025年实现营业收入4.8亿 元到5.3亿元,同比增长8.92%至20.26%;预计归属于上市公司股东的净利润和扣非净利润均实现大幅减 亏,增幅分别为84.56%和80.74%。多项财务数据实现增长,经营状况迎来改善。 从业务层面看,力盛体育围绕"赛事IP引领、数字驱动赋能、全产业链协同发展"发展战略,积极拓展体 育赛事业务。旗下各赛事运营项目贡献稳定收入,同时始终紧跟国家体育产业发展政策导向,持续优化 业务结构,共同推动业绩实现积极转折。 在巩固主营业务的同时,力盛体育持续探索全新业 ...
对话力盛体育:从赛车到“大体育”,深耕赛事运营产业化新路径
Di Yi Cai Jing· 2025-08-28 02:53
Core Insights - The development of sports events is recognized as a new engine for urban economic growth and consumption, with the sports industry becoming one of the most dynamic sectors in the national economy [1][2] - The rise of motorsport, particularly in China, is attributed to increasing public interest and the integration of various sectors such as tourism and retail [1][2] Industry Overview - The Chinese motorsport market is experiencing rapid growth, with karting as a significant entry point for younger participants, indicating a burgeoning racing culture [2][3] - The company, Lisheng Sports, has been a pioneer in the industrialization of the automotive event sector, establishing a comprehensive business model that includes top-tier racing events and related services [3][4] Company Developments - Lisheng Sports operates multiple high-profile racing events, including the China Automobile Circuit Professional League and the China Supercar Championship, with 55 events held during the reporting period [3][4] - The company's revenue from sports event operations reached 191 million yuan, reflecting a year-on-year growth of over 30% [3] Future Prospects - The increasing disposable income and changing consumer attitudes towards sports events are expected to further boost the motorsport industry in China [4][5] - The company is exploring the electric vehicle racing segment, with the FE Electric Formula Championship expected to attract over 500 million viewers by the end of the 2024-2025 season [4][5] Strategic Initiatives - Lisheng Sports is expanding its operations in Hainan, which includes a world-class F2 standard racetrack and various automotive testing facilities, capitalizing on the region's favorable climate for year-round racing activities [6][7] - The company aims to diversify its sports event portfolio beyond motorsports, targeting popular sports like basketball and football, which have strong grassroots support [7][8] Recent Acquisitions - The company has recently taken over the China Men's Professional Golf Tour, indicating a strategic move to capitalize on the resurgence of golf post-Rio Olympics [8]