Core Insights - The article highlights the success of the Wanshuishan Wuxia City as a transformative case in the cultural tourism industry, showcasing a shift from resource dependency to experience and emotional value creation [1][2] - The focus is on how traditional scenic spots can innovate and enhance visitor engagement through immersive experiences and cultural storytelling [1][2] Group 1: Innovation in Cultural Tourism - Wanshuishan Wuxia City exemplifies a successful transition in the cultural tourism sector, merging traditional culture with modern tourism, emphasizing emotional consumption and deep cultural experiences [1] - The park features over 3,000 performances daily, with a 30% annual update rate for programs, which enhances visitor engagement and satisfaction [1] - The park's pricing strategy and interactive design contribute to a perception of value, encouraging visitors to seek deeper cultural experiences rather than just sightseeing [1][2] Group 2: Market Trends and Visitor Preferences - The rise of Wanshuishan Wuxia City indicates a new direction for the cultural tourism industry, where competition is driven by innovation and immersive experiences rather than just natural resources [2] - Visitors are increasingly interested in whether a destination offers immersive scenes, interactive participation, and shareable stories, which are reshaping the definition of tourism [2] - The article suggests that cultural IP value should be deeply explored, with recommendations for developing short plays and interactive dramas to enhance visitor engagement and extend the life of cultural IPs [2]