重庆市文化旅游委党委委员、副主任朱茂朱茂表示，文旅产业是提振消费、惠及民生的支柱产业与幸福 产业。重庆锚定"建设文化旅游强市"目标，以巴蜀文化旅游走廊为牵引，构建多元协同的现代文旅产业 体系。巫山以红叶为媒，将节庆升级为生态、文化、体育融合的产业平台，走出"生态为基、文化为 魂、产业为脉"的发展路径，为全市文旅转型树立标杆。 据悉，本届红叶节实将于11月22日正式启幕，并持续两个月。 巫山县文化旅游委副主任周小羽表示，巫山红叶以"规模之盛、立体之美、种类之丰、花期之长"享誉业 界，本届红叶节精心打造五大核心板块，搭配四条特色路线与三重趣味体验，让游客全方位领略山水诗 画、多角度揽遍红韵盛景。 推介环节中，巫山文旅推荐官李科璇以生动的讲述将巫山魅力娓娓道来：从"峡中藏峡"的小三峡到云海 缭绕的巫峡神女景区，从龙骨坡文化、大溪文化到三峡皮影、抬工号子，从巫山烤鱼、恋橙的舌尖风味 到大昌古城的人文底蕴，立体展现了这片土地的多元魅力。 中新网重庆新闻11月19日电(张旭)11月17日下午，第十九届重庆长江三峡(巫山)国际红叶节推介会在重 庆举办。活动以"雄奇山水间・新韵红叶情"为核心主题，旨在擦亮"壮美长江三峡"文旅 ...

此次布局冰雪赛道，并非中旅国际的偶然选择，而是其深耕稀缺自然资源战略的延续。从宁夏沙坡头 的"沙漠星空"IP，到广西德天跨国瀑布的生态体验，再到云南洱海的文旅融合项目，中旅国际始终围 绕"中国优质自然资源地图"展开布局，精准捕捉游客对差异化自然体验的需求，形成覆盖沙漠、湖泊、 瀑布、山地等多元场景的"自然体验矩阵"。 在轻资产运营层面，中旅国际并购的V.SKI品牌已展现出规模化优势。2025-2026雪季，中旅冰雪V.SKI 参与运营6家滑雪度假区，管理雪道面积达380公顷，年接待游客近200万人次。未来，V.SKI将通过延伸 四季运营场景、强化人才技术支撑，进一步提升冰雪资源开发效能，助力打造国际级滑雪度假标杆。 中旅国际的实践，折射出文旅行业发展的新趋势。从"资源依赖"到"运营制胜"，专业管理与人才体系成 为核心竞争力；从"单季盈利"到"四季融合"，有效破解冰雪产业季节性瓶颈；从"国内市场"到"国际对 标"，随着免签政策优化，松花湖等度假区正吸引全球游客，推动中国冰雪经济融入国际市场。 当前，文旅行业竞争已从"资本竞争"升级为"资源+运营"的复合竞争。在业内人士看来，中旅国际的发 展路径，不仅为央企在市场 ...

Core Insights - The article highlights the transformation of Tongbai County's cultural tourism industry, showcasing significant growth in visitor numbers and revenue due to strategic initiatives aimed at enhancing the tourism environment [1][2]. Group 1: Tourism Growth - In the first half of the year, Tongbai County received 3.531 million visitors, representing a 19% year-on-year increase, and generated a total tourism revenue of 2.955 billion yuan, up 22% from the previous year [1]. - The county aims to become a "China Cultural Tourism Famous County" through project construction, business model innovation, and service upgrades [1][2]. Group 2: Infrastructure and Accessibility - The county is addressing issues of resource fragmentation and weak branding by implementing a three-year action plan for cultural tourism, which includes integrating various scenic spots [2]. - Five cultural tourism special bond projects are underway, including the upgrade of the Huaiyuan Scenic Area, which features new facilities such as a steel structure walkway and multiple recreational areas [2]. - Free tourist transport routes have been established to improve accessibility to key attractions, enhancing the overall visitor experience [2]. Group 3: Thematic Innovations - Tongbai County has developed various themed tourism routes, such as "Ecological Sightseeing + Industry Experience" and "Red Culture + Research Study," catering to diverse visitor interests [3]. - Cultural activities, including non-heritage exhibitions and seasonal village events, have been organized to enrich the local cultural landscape and attract more visitors [3]. Group 4: Future Plans - The county plans to further innovate its tourism offerings by introducing projects like "Huaihe River Source Drift" and "Forest Camping," while also enhancing smart tourism initiatives and increasing investment attraction [4].

香港舆论："超级黄金周"香港"丁财两旺"，业界求变汇聚人气财气 中新社香港10月9日电 中国内地国庆中秋假期8日结束。据香港特区政府入境事务处统计，8天假期期 间，约140.3万人次内地旅客访港。客流增长带动香港餐饮、零售、酒店等多个行业生意额。香港《大 公报》、香港《文汇报》《香港商报》等媒体发表评论称，"超级黄金周"香港"丁财两旺"，特区政府和 社会各界宜总结经验，不断提升香港文旅产业服务质量，带动香港整体经济发展。 香港《经济日报》社评表示，特区政府宜总结"超级黄金周"经验，将更多活动和盛事结合，尽快打造更 多新旅游热点，保持新鲜感，让旅客愿不断来港体验。只要特区政府和业界继续发掘各区"深度游"热 点，相信会吸引更多人气和财气。 香港《明报》社评认为，年末尚有第十五届全国运动会等盛事活动，以及新年传统旅游旺季，全年访港 旅客人次有机会回到5000万以上水平，超出特区政府年初定下的目标。特区政府去年提出推动旅游业跟 文化、体育、生态、盛事四大领域结合，发展多元化旅游产品，此次长假"丁财两旺"的积极势头，说明 上述政策初步取得成效。 全国政协港澳台侨委员会副主任、香港新时代发展智库主席屠海鸣发表评论文章指出 ...

Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].

Group 1 - The tourism industry is transitioning from a focus on "traffic" to "retention," emphasizing refined operations to avoid homogenization as competition intensifies and consumer fatigue increases [1][2] - The case of Zibo, which gained popularity through unique culinary offerings and social media, illustrates the challenges of maintaining tourist interest, leading to a decline in visitor numbers after initial success [1] - Zibo's recovery in 2024, following improvements in urban governance and tourism infrastructure, highlights the importance of building a solid foundation for sustainable tourism development [1] Group 2 - The tourism industry is at a transformative juncture in 2025, where long-term strategies and sustainable development must be prioritized to avoid fleeting popularity [2] - Emphasizing local culture and unique characteristics in tourism projects can enhance differentiation and attract visitors, moving away from a "one-size-fits-all" approach [4] - Establishing a coordinated governance mechanism among various departments is crucial to address challenges such as infrastructure lag and service quality issues that arise from sudden influxes of tourists [4]

Core Insights - The parent-child travel market in China is experiencing explosive growth, with the online market expected to exceed 300 billion yuan by 2025, reflecting a year-on-year increase of over 20% [3] - The shift in family consumption from "material needs" to "emotional needs" is driving this growth, supported by policies, technology, and market demand [3] Policy and Market Dynamics - Government policies are integrating parent-child tourism into urban development strategies, with cities like Sanya projecting that parent-child travel will account for 30% of total tourism revenue by 2024 [5] - Innovative products combining education, entertainment, and culture are emerging, such as family science passports and heritage study camps, enhancing the appeal of parent-child travel [5] Consumer Behavior and Demand Trends - There is a notable generational shift in consumer preferences, with younger parents (post-95 and post-00) favoring outdoor activities, while older parents (post-80) prefer private tours [6] - The demand for cultural and educational experiences is rising, with 70% of middle-to-high-income families willing to pay a premium for such offerings [6] Industry Evolution and Collaboration - The parent-child travel boom is reshaping the tourism industry, with instant retail platforms becoming essential for family travel needs, showing a 130% increase in night orders for travel-related products during peak seasons [7] - The accommodation sector is adapting with family-friendly packages and themed rooms, capturing a significant share of the parent-child market [7] Challenges and Future Outlook - Despite the market potential, challenges such as product homogenization and safety standards persist, with 25% of tourists expressing dissatisfaction with current offerings [8] - The industry is moving towards high-quality development, focusing on safety standards and innovative product offerings to meet the evolving needs of families [8]