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威海供销社“三端”协同畅通城乡商贸流通,覆盖800多个村居
Qi Lu Wan Bao Wang· 2025-08-21 11:23
Core Viewpoint - The government of Weihai is actively promoting rural consumption and urban-rural trade circulation as a key driver for high-quality economic development, achieving significant results through a coordinated approach across supply, demand, and assurance sides [1]. Group 1: Supply-Side Innovations - The establishment of agricultural social service models such as "minimum guarantee + agreed commission" and "land share cooperation + full-service management" has led to a reduction in average costs by 150 yuan per mu and an increase in net income by 300 yuan per mu, covering a total of 22,000 mu of land [2]. - A decentralized approach to the traditional agricultural product supply chain has been implemented, resulting in the development of 100 "mom" live streamers serving 10,000 urban families, effectively reducing product circulation losses [2]. - The creation of a three-tier operational service network for agricultural supplies has been initiated, with 12 franchise stores operational, reducing procurement costs and quality risks for farmers [3]. Group 2: Demand-Side Expansion - The establishment of "supply and marketing service stations" in villages has improved access to daily necessities for residents, with 72 service stations and over 200 supply team leaders covering more than 800 villages [4]. - A new urban circulation model has been developed to create a 15-minute access circle for specialty agricultural products, achieving an annual revenue of over 20 million yuan through 109 village product supermarkets [5]. - The "Old Times Supply and Marketing Memory" project in Duoling Village aims to enhance rural cultural tourism consumption through immersive experiences, boosting sales of local products [5]. Group 3: Assurance-Side Support - A credit-based consumption trust system has been established, significantly reducing the cost of trust-building between consumers and merchants, recognized as a "social integrity practice case" [8]. - The integration of digital management platforms in agriculture has improved operational efficiency, with an expected annual revenue increase of 13 million yuan from the restructuring of core business areas [8]. - A logistics center is planned in Wendeng to enhance the agricultural product trade and logistics network, covering various operational aspects [8]. Group 4: Financial Empowerment - Coordination with financial institutions has led to the issuance of loans totaling 5.5 million yuan, alleviating operational funding pressures for enterprises [9]. - The central government has provided 2.6 million yuan in support for the full management of 26,000 mu of agricultural social service projects [9].