Core Insights - The "silver economy" in China, characterized by a population of 310 million elderly individuals, is growing at a pace that surpasses younger consumers, indicating a significant market potential worth trillions [1] - Despite the enthusiasm surrounding policies and initiatives aimed at the elderly, the actual consumption market faces challenges, with a disconnect between demand and effective supply [1] Group 1: Market Dynamics - The elderly consumer group tends to prioritize practical needs over emotional spending, with 78.3% of seniors considering actual needs as their primary factor in purchasing decisions [1] - The elderly demographic is heterogeneous, with significant disparities in income, health, and family support, complicating product development and market strategies [1] Group 2: Supply-Side Challenges - The core bottlenecks hindering consumption among middle-income elderly individuals include supply mismatch, trust issues, and unclear payment expectations [2] - The market is currently trapped in a low-end, homogeneous product cycle, failing to align with the genuine needs of the elderly [2] Group 3: Future Directions - Future development of the silver economy requires a shift in focus from youth-centric consumption models to those that emphasize the "lifecycle value" of elderly consumers [2] - Successful engagement with the elderly market will depend on creating a "trust-consumption" pathway and addressing deeper emotional and experiential needs [2]