Core Viewpoint - The 13th "7·8 National Insurance Publicity Day" emphasizes the theme "Love and Responsibility: Insurance Makes Life Better," showcasing the insurance industry's commitment to public service and community engagement [1] Group 1: Innovative Promotion Methods - Insurance institutions are adopting new media and cross-industry collaborations to create immersive promotional experiences, enhancing public engagement with insurance concepts [2] - The China Insurance Industry Association launched a series of thematic posters to visually represent the industry's trustworthy and warm image [2] - Various companies, such as China Life and PICC, are conducting diverse consumer rights protection activities and community outreach programs to foster a strong promotional atmosphere [2][3] Group 2: Community Engagement and Service - The "Five Entering" initiative (entering communities, rural areas, schools, enterprises, and business circles) is being actively implemented by insurance companies to provide tailored services to the public [4] - Companies like China Taiping and Ping An are setting up consultation points and volunteer teams to offer financial knowledge and risk reduction services directly to the community [4][5] Group 3: Knowledge Dissemination - A key focus of the publicity day is to simplify insurance knowledge for the public, making it more accessible and relatable [6] - PICC's live broadcasts have attracted over 430,000 likes, highlighting the effectiveness of using digital platforms for knowledge dissemination [6] - Various companies are conducting financial knowledge lectures and community activities to enhance public understanding of insurance [6] Group 4: Risk Reduction Initiatives - Insurance companies are actively engaging in risk reduction services, integrating them into daily operations to demonstrate their social responsibility [7] - For instance, during severe weather events, companies like PICC have mobilized resources for risk assessment and public safety, showcasing their proactive approach [7] - The "7·8 National Insurance Publicity Day" serves as a platform for the insurance industry to illustrate its role in safeguarding lives and promoting community well-being [7]