Core Insights - The article highlights the rapid growth and market positioning of the domestic makeup brand "FunnyElves" founded by Juzi, emphasizing its revenue growth from 500 million in 2021 to 1 billion in 2023, and projected to reach 2 billion in 2024 [5][6] - Juzi's entrepreneurial journey is characterized by a strong focus on personal growth, creativity, and the importance of relationships in business, advocating for a mindset that combines personal fulfillment with professional success [11][14][20] Company Overview - "FunnyElves" was established in 2017 with a mission to provide professional makeup products for Asian women, quickly becoming a representative brand in the market [3][4] - The company has successfully transitioned from a niche player to a mainstream brand, leveraging solid supply chain experience and a clear technical roadmap [4] Financial Performance - The brand achieved significant revenue milestones, with 5 billion in 2021, surpassing 10 billion in 2023, and aiming for 20 billion in 2024 [5] - The parent company, Hangzhou Meixi, has attracted investments from top-tier capital markets, indicating strong growth potential and a sustainable business model [6] Brand Philosophy - Juzi emphasizes the importance of emotional connections and the flow of attention in building relationships, which she believes are crucial for personal and business success [11][12] - The brand's vision is to help women express their individuality and find their unique identity through makeup, moving away from traditional beauty standards [20][22] Product Innovation - "FunnyElves" is set to launch customizable makeup products, allowing users to select their own designs, which is a unique offering in the market [17][18] - The brand is also developing products specifically for older women, addressing their unique psychological needs and preferences [19] Market Positioning - The shift from being seen as "makeup experts" to "makeup players" reflects a more playful and user-centric approach, aiming to empower women to express themselves authentically [15][21] - Juzi believes that beauty is a reflection of personal values and aesthetics, and the brand aims to facilitate this expression through its products [24][33]