Core Insights - The 2025 National Day Golden Week saw significant economic benefits from sports events, with ticket sales for the China Open exceeding 88 million yuan, and the WTT China Grand Slam driving 320 million yuan in consumption in Shijingshan [1][4][6] Group 1: Major International Events - Major international sports events like the China Open, Shanghai Rolex Masters, and WTT China Grand Slam are deeply integrated with the National Day holiday, enhancing their appeal and attendance [2][4] - The China Open has become a traditional event for tennis fans during the holiday, while the Shanghai Masters has expanded its schedule to cover the entire Golden Week [4][6] - The WTT China Grand Slam, although newer, has successfully targeted holiday tourism, benefiting from the popularity of table tennis in China [4][6] Group 2: Economic Impact of Events - The China Open achieved record ticket sales of over 88 million yuan, a 10% increase from the previous year, with total event consumption reaching 36 million yuan, up 44% year-on-year [4][6] - Merchandise sales at the China Open surpassed 12.5 million yuan, reflecting a 160% increase, while the WTT Grand Slam generated over 3.5 million yuan in merchandise sales [4][6] Group 3: Emergence of Amateur Events - The emergence of amateur leagues like the Jiangsu Super League has attracted a diverse audience, with the league's matches drawing significant crowds during the holiday [7][9] - The Jiangsu Super League set a new attendance record with over 61,000 spectators at a match, highlighting the growing popularity of local amateur sports [7][9] Group 4: Youth Sports Participation - Youth sports events have not yet fully capitalized on the holiday period, with limited integration of youth competitions into the National Day schedule [10][12] - There is potential for youth sports events to be better aligned with holiday schedules, providing families with convenient participation opportunities [12][13] Group 5: Market Potential and Future Growth - Despite the increase in sports events during the National Day holiday, there remains untapped market potential in China's professional sports landscape [13][15] - Coordinated scheduling of major leagues like the Chinese Super League and CBA during holidays could enhance attendance and revenue, contributing to a more robust holiday sports economy [15]