Core Insights - Amazon has scheduled "Prime Big Deal Days" for October 7-8, marking the start of the holiday shopping season [1] - Prime members will have access to a wider range of exclusive discounts across various categories [1] - The October event, initiated in 2022, has become an annual fixture aimed at boosting sales before Black Friday [1] Company Summary - Amazon's October promotional event is designed to provide significant discounts on popular categories such as technology, home goods, clothing, and toys for Prime members [1] - The event is expected to generate substantial sales growth for Amazon and its partners ahead of the traditional holiday shopping period [1] Industry Impact - The shopping event has triggered a wave of similar promotional activities across the retail sector, leading to an earlier start for holiday shopping compared to the usual Black Friday to Cyber Monday timeframe [1]