Core Viewpoint - The "Miao Gu Jin Tie" product, marketed as a traditional remedy for knee and neck issues, is found to be associated with a fabricated "intangible cultural heritage inheritor" whose identity is generated by AI, raising concerns about the authenticity of the product and its marketing claims [2][18][25] Group 1: Product Overview - "Miao Gu Jin Tie" is a hot-selling product on e-commerce platforms, claiming to address knee and neck problems, with over 100,000 units sold on one flagship store [1] - The product is categorized as a Class II medical device, with various types available, including knee pain relief and cervical spine support [10][14] - The product is produced by Hubei Haodekuai Biological Pharmaceutical Technology Co., Ltd. and Shanxi Haide Pharmaceutical Co., Ltd. [10][16] Group 2: Marketing and Claims - The product's marketing claims include miraculous healing properties for conditions like synovitis, which have been challenged by user experiences indicating worsening conditions after use [3][5] - The supposed inheritor of the "Miao Gu Jin Tie" tradition, Tang Fuzheng, is revealed to be an AI-generated persona, with evidence showing the use of AI-generated images [6][7][8] - The marketing strategy includes the use of a fabricated "intangible cultural heritage" certificate, which can be easily obtained for a fee, undermining the credibility of the product [18][21][22] Group 3: Regulatory and Industry Implications - The product's packaging does not include any references to "intangible cultural heritage" due to regulatory restrictions, although it is heavily promoted in online advertisements [17] - The market is under scrutiny, with recent government initiatives aimed at regulating misleading advertisements, including those featuring AI-generated personas posing as experts [25]