Core Insights - The snack wholesale model, originating from Japan, offers a supermarket-like shopping experience with lower prices, rapidly growing in China's snack market, reaching a market size of 104.59 billion yuan in 2024 from 4.08 billion yuan in 2019 [1][7]. Industry Overview - The snack wholesale model is characterized by a wide range of brands, convenient locations, fast product updates, and high cost-effectiveness, with discounts of 60-80% compared to offline supermarkets and 80-90% compared to online channels [2][3]. - The snack wholesale industry is experiencing robust growth, with the channel accounting for over 40% of China's snack sales by 2024, making it the leading sales channel in the market [5][7]. Market Dynamics - The snack wholesale industry is driven by both demand and supply, with a focus on product updates to meet consumer preferences while maintaining healthy inventory levels [1][7]. - The industry is seeing a shift towards a "go-between" model, enhancing efficiency and price competitiveness, leading to rapid market expansion [5][7]. Competitive Landscape - The market is becoming increasingly competitive, with major brands like "零食很忙" and "万辰集团" leading the charge, holding 18.5% and 17.5% market shares respectively [12]. - The competitive environment is marked by aggressive expansion strategies, with significant investments planned for market development in northern China [11][12]. Financial Performance - "万辰集团" reported a revenue of 31.79 billion yuan in 2024, a 262.94% increase year-on-year, reflecting the rapid growth of its snack wholesale business [14]. - "良品铺子" reported a revenue of 5.48 billion yuan in 2024, a decline of 8.66%, indicating challenges in maintaining growth amidst increasing competition [16]. Future Trends - The industry is moving towards an integrated online and offline retail model, enhancing customer experience and operational efficiency [18]. - There is a growing trend towards health-oriented and functional snacks, with sales of low-sugar and high-protein products increasing by 40% in 2024 [19]. - Brands are accelerating international expansion, particularly in Southeast Asia, to tap into new markets and diversify revenue streams [20].