Core Viewpoint - The recent controversy surrounding UU PaoTui's requirement for executives to participate in delivery during lunch breaks highlights the challenges faced by small companies in the instant delivery industry amid competition from larger players and a tightening capital environment [9] Group 1: Company Policies and Practices - UU PaoTui has implemented a policy where ordinary employees are required to complete one delivery per month, while executives must complete four deliveries per month, a practice that has been in place since the company's inception ten years ago [3][5] - The decision to have management participate in deliveries was made to allow them to experience the challenges faced by delivery personnel during peak hours and to evaluate the reasonableness of operational rules [3][5] - Following feedback from a recent seven-day peak delivery experience, the company plans to make several adjustments, including lowering penalties for violations, implementing a dual evaluation mechanism for delivery personnel, and establishing 1,000 "care stations" nationwide to provide cooling supplies for delivery staff [4][5] Group 2: Industry Context and Growth - Since its establishment in 2015, UU PaoTui has focused on non-standard services and high emotional value in lower-tier cities, avoiding competition with giants like Meituan and Dada in first-tier cities [6] - The instant delivery industry is projected to exceed 810 billion yuan by 2028, with an annual growth rate of 25%, indicating a significant market opportunity for companies like UU PaoTui [6] - UU PaoTui has shifted its focus from rapid expansion to achieving "healthy profitability," with a coverage rate of 92% in third- and fourth-tier cities [6] Group 3: Legal and Management Concerns - There are concerns regarding the legality of the company's practices, particularly if employees are dismissed for refusing to participate in deliveries, which may violate labor laws [6][7] - Critics argue that requiring executives to engage in delivery tasks could lead to a decrease in management efficiency, as their primary role should be strategic decision-making [7]