Core Viewpoint - The children's educational app, BabyBus, is facing public backlash due to the frequent appearance of vulgar adult advertisements, which the company attributes to third-party advertising partners and acknowledges regulatory oversights [1]. Group 1: Incident Overview - Multiple users reported that upon opening the BabyBus app, they encountered misleading and inappropriate advertisements, including content that could lead to unwanted app downloads or exposure to adult themes [1]. - BabyBus admitted that non-members would see ads and recognized the issue of inappropriate content stemming from third-party ad placements, promising to investigate further [1]. Group 2: Industry Context - The issue of inappropriate ads in children's apps is not isolated to BabyBus; similar incidents have been reported in various children's games and applications, where ads can appear excessively, sometimes as frequently as six times per minute [2]. - Developers often rely heavily on third-party advertising for revenue, which can lead to a lack of control over the content being displayed, resulting in the promotion of borderline inappropriate material [2]. Group 3: Regulatory and Ethical Considerations - There is a pressing need for stricter regulations to ensure that apps targeting minors do not allow the display of vulgar or violent content, emphasizing the importance of maintaining legal and ethical standards in advertising [3]. - The responsibility for ensuring a safe digital environment for children lies not only with app developers but also with advertisers and regulatory bodies, necessitating a collaborative effort to eliminate inappropriate content from children's applications [3].