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ESG解读|宝宝巴士广告审核形同虚设,甩锅第三方审核,长效预防机制空转
Sou Hu Cai Jing· 2025-10-30 10:43
Core Viewpoint - BabyBus is facing a significant backlash due to inappropriate advertisements appearing on its app, which have raised concerns about the safety and content management practices of the company [3][5][10]. Group 1: Incident Overview - Multiple parents reported that the BabyBus app displayed ads that automatically redirected to inappropriate content, including adult-themed live streams and explicit stories [3][5]. - The incident is not isolated; similar complaints were made over a year ago regarding misleading ad designs that led to unwanted app downloads [5][10]. - BabyBus acknowledged the issue and issued an apology, committing to remove all ads, hold responsible parties accountable, and enhance their technology to filter inappropriate content [6][10]. Group 2: Advertising and Content Management Issues - The company's revenue model heavily relies on advertising, which has exposed vulnerabilities in their ad review and management processes [7][10]. - The design of the ad close buttons was criticized for being too small and poorly placed, making it easy for children to accidentally engage with inappropriate content [8][10]. - Despite claims of having mechanisms to prevent accidental clicks, these features were found to be ineffective, allowing children to access harmful material [8][9]. Group 3: Data Security and Compliance Concerns - The incident has raised alarms about potential data security risks, as the app may collect sensitive information through third-party ads, leading to privacy violations [9][10]. - BabyBus's failure to effectively manage third-party ad content reflects a broader issue of compliance and governance within the company [10][11]. - The delayed response to the incident, with over 24 hours passing before an official apology was issued, indicates a lack of proactive measures in addressing user concerns [11][14]. Group 4: Trust and Reputation Challenges - The company's reliance on a "traffic-first" approach has led to significant trust issues among users, as the response to the incident has been seen as inadequate [10][14]. - Current measures to rectify the situation focus primarily on technical fixes rather than addressing the underlying profit-driven logic that prioritizes ad revenue over user safety [14].
宝宝巴士推送低俗广告致歉,该被批评的不仅是宝宝巴士
Yang Zi Wan Bao Wang· 2025-10-30 06:17
10月28日,国内知名的儿童启蒙教学数字内容提供商宝宝巴士陷入舆论风波,有多位用户在社交平台发 视频称在打开宝宝巴士APP时,频繁弹出内容低俗露骨的成人广告。29日上午,宝宝巴士致歉,表示非 会员是肯定会看到广告的,广告中出现色情内容是因为广告为第三方公司投放,承认监管上出现漏洞, 将会排查核实。 根据多位用户发布的录屏,这些广告弹窗不仅内容低俗,而且极其具有欺骗性,很容易误触,一个不小 心就会跳转第三方应用,诱导下载其他应用,或者进入"美女热舞"直播间,还有的进入"黑色小说"页 面,录频的家长前后也折腾了半分钟才从层层叠叠的广告里退了出来。 公开资料显示,宝宝巴士2021年提交的创业板招股书数据显示,当时公司的主营业务收入结构中,APP 广告合作推广占比高达70%以上。接入第三方广告在获得更多收益的同时也为今日的舆论风波埋下了隐 患。 校对 石伟 宝宝巴士这样专门面向儿童用户的应用软件推送低俗广告并非孤例,2019年,多款儿童换装小游戏APP 被发现广告推送频率很高,甚至达到"一分钟出现6则广告",其中不乏"腹黑老公太嚣张""阔少的契约萌 妻"这样明显不适合儿童阅读的内容。2024年,一款小学生使用的跳绳打 ...
宝宝巴士APP出现不良广告 官方声明:深表歉意,对审核负责人严肃处理
Feng Huang Wang· 2025-10-29 06:38
Core Viewpoint - The company issued an apology and announced corrective measures regarding inappropriate advertisements appearing on its app, which raised public concern about child safety [1] Group 1: Company Response - The company expressed deep regret for the negative impact caused by the advertisement incident [1] - Immediate actions were taken to remove the related advertisements and halt partnerships with the involved parties [1] - A comprehensive self-examination and corrective measures were initiated to prevent future occurrences [1] Group 2: Internal Measures - The company has taken serious action against the responsible personnel involved in the advertisement review process [1] - An enhanced review mechanism for advertising partners will be implemented to ensure only positive and appropriate advertisements are allowed [1] - A dedicated research and development team is being formed to create a mandatory advertisement blocking feature [1] Group 3: Public Reaction - Recent reports from users indicated that the "Baby Bus Nursery Rhymes" app displayed inappropriate third-party advertisements unsuitable for children, prompting societal concern [1]
宝宝巴士道歉
21世纪经济报道· 2025-10-29 05:56
10月29日,宝宝巴士股份有限公司发布《关于宝宝巴士APP出现不良广告一事的致歉及整改声 明》: 对于近期用户关注的我司APP产品跳转不良广告一事,我司高度重视。对此次广告事件造成不 良影响,我们深表歉意。 我司已第一时间下线了相关平台广告,并立即停止合作,同时迅速 开展全面自查自纠、举一反三 。针对此次广告事件暴露出我司在广告监管和审核上的问题, 我司坚决进行整改优化: 2 智能 悦 读 · 权 威 . ry S 扫码点击下载 据公司官网,宝宝巴士(BabyBus)是专注打造儿童启蒙数字产品的原创品牌,其秉承"快乐 启蒙"的理念,为儿童提供免费的数字内容。 宝宝巴士现已发布超过200款APP、4500多集儿 歌动画、16000多期国学故事等。 对此,你怎么看?欢迎评论区聊聊 来源丨宝宝巴士微信公众号、2 1视频(编辑:王学权)、公开信息 编辑丨金珊 未盈利上市首日涨近200%,68岁京东方创始人再获千亿IPO 一批楼市限制性措施或被清理 SFC 21君荐读 2. 完善对公司广告合作方的审核机制,严格筛选正能量的广告合作方,决不允许类似事件再次 发生; 3. 针对广告合作方无法监控的广告,宝宝巴士立即组建研发 ...
APP被指推送不良广告,宝宝巴士致歉
Di Yi Cai Jing· 2025-10-29 05:27
10月29日,宝宝巴士官博就APP出现不良广告一事发布致歉及整改声明: 针对内部审核出现的问题,公司已对审核负责人进行严肃处理,决不姑息;完善对公司广告合作方的审核机制,严格筛选正能量的广告合作方,决不允许 类似事件再次发生;针对广告合作方无法监控的广告,宝宝巴士立即组建研发团队着手研发广告强制拦截功能,对其实施强制拦截。 公开 宝宝日十 ଓ 十关注 25-10-29 12:02 发布于 福建 来自 微博网页版 团 收起 | | □• 旋转 | | 呂 查看大图 | 宝宝巴士股份有限公司 关于宝宝巴士 APP 出现不良广告一事的 致歉及整改声明 对于近期用户关注的我司 APP 产品跳转不良广告一事,我司高度 重视。对此次广告事件造成不良影响,我们深表歉意。我司已第一时 间下线了相关平台广告,并立即停止合作,同时迅速开展全面自查自 纠、举一反三。 针对此次广告事件暴露出我司在广告监管和审核上的问题,我司 坚决进行整改优化: 关于宝宝巴士APP出现不良广告一事的致歉及整改声明 2. 完善对公司广告合作方的审核机制,严格筛选正能量的广告合 作方,决不允许类似事件再次发生; 3. 针对广告合作方无法监控的广告,宝宝巴 ...
APP被指推送不良广告,宝宝巴士致歉
第一财经· 2025-10-29 05:14
10月29日,宝宝巴士官博就APP出现不良广告一事发布致歉及整改声明: 针对内部审核出现的问题,公司已对审核负责人进行严肃处理,决不姑息;完善对公司广告合作方的审核机制,严格筛选正能量的广告合作方,决不允许 类似事件再次发生;针对广告合作方无法监控的广告,宝宝巴士立即组建研发团队着手研发广告强制拦截功能,对其实施强制拦截。 公开 宝宝日十 ଓ 十关注 25-10-29 12:02 发布于 福建 来自 微博网页版 关于宝宝巴士APP出现不良广告一事的致歉及整改声明 团 收起 | | □• 旋转 | | 呂 查看大图 | 宝宝巴士股份有限公司 关于宝宝巴士 APP 出现不良广告一事的 致歉及整改声明 对于近期用户关注的我司 APP 产品跳转不良广告一事,我司高度 重视。对此次广告事件造成不良影响,我们深表歉意。我司已第一时 间下线了相关平台广告,并立即停止合作,同时迅速开展全面自查自 纠、举一反三。 针对此次广告事件暴露出我司在广告监管和审核上的问题,我司 坚决进行整改优化: 1. 针对内部审核出现的问题,我们已对审核负责人进行严肃处理, 决不姑息; 2. 完善对公司广告合作方的审核机制,严格筛选正能量的广告合 ...
广泛凝聚共识 共促繁荣发展
Ren Min Ri Bao· 2025-09-29 22:31
加强交往交流传承中巴友谊 《巴基斯坦观察家报》董事长兼总编辑费萨尔·马利克 中巴文化交流绵延千年。古丝绸之路作为连接中巴的文明纽带,不仅承载商贸往来,更传播思想与文 化。在中巴两国共同努力下,"世界奇迹"喀喇昆仑公路顺利通车,并加速融入中巴经济走廊,双方的文 旅合作迎来了全新篇章。 令人欣慰的是,文旅合作已成为中巴经济走廊的核心组成部分。中巴经济走廊植根于两国对彼此生活方 式、文化传统及价值体系的深刻理解,深化文旅合作水到渠成——双方已通过联合文化节、艺术展演与 学术交流等务实举措持续发力。双方学者交流互访,开展从考古发掘到科技创新的多元合作。孔子学院 在巴基斯坦的设立为深化文化交流发挥了关键作用。在中国举办的巴基斯坦文化展演,涵盖传统音乐、 舞蹈及美食等内容,向中国民众展现了巴基斯坦鲜活的文化。中巴合拍电影等举措更是拉近了两国文化 距离,为艺术家与电影人搭建起创作平台与故事共享空间。中国政府援建的伊斯兰堡巴基斯坦—中国友 谊中心,已成为促进文化、商贸与旅游三维融合的重要平台。 挖掘文化内涵做强文旅产业 清华大学文化创意发展研究院院长胡钰 文化是内涵,旅游是形式,两者相辅相成、相互成就。文旅产业要实现高质量发 ...
QuestMobile2025有孩家庭人群消费洞察报告:有孩家庭月活规模3.62亿,Z世代有孩比例超28%,引发两大消费趋势变化
QuestMobile· 2025-05-27 01:59
Core Insights - The article discusses the insights from the 2025 Children's Economy Report, highlighting the growth of families with children and the increasing influence of Gen Z parents in the consumer market [2][9]. Group 1: Family Demographics and Online Engagement - As of March 2025, the active user base of families with children reached 362 million, with an average monthly usage time of 190 hours, reflecting year-on-year increases of 2.8% and 4.8% respectively [10]. - The proportion of 90s parents has surpassed 45%, making them the dominant group, while Gen Z parents now account for 28.2% of families with children, marking their entry into parenting [13][12]. Group 2: Consumer Behavior and Preferences - Gen Z parents exhibit a significantly higher online spending capacity, with 85.5% of families able to spend over 2000 yuan, indicating a strong willingness to engage in higher-end consumption [12]. - Families with children show a preference for sectors that enhance family life quality and child development, such as travel, early education, and fresh food e-commerce [24]. Group 3: Emerging Consumption Trends - The demand for health and experiential consumption is rising among families with children, with active users on platforms like Hema and Sam's Club increasing by 33.6% and 54.2% respectively [21]. - The popularity of educational apps for early childhood, such as BabyBus and iQIYI's Qibabu, reflects a growing interest in engaging and educational content for children [26]. Group 4: Travel and Leisure Preferences - Families with children are increasingly favoring quality travel experiences, with a notable interest in educational travel, such as museum visits and university tours during school breaks [34]. - The demand for family-oriented travel planning and personalized experiences is evident, with significant engagement in apps related to family travel and accommodations [32]. Group 5: Marketing and Advertising Trends - There is a noticeable shift in advertising strategies for maternal and infant brands, with increased investment in short video and social media platforms, reflecting the preferences of younger parents [41]. - The advertising expenditure for maternal and infant products is projected to exceed 2 billion yuan by March 2025, with a year-on-year growth of 26.6% [42].
2025·全国成长性文化企业30强(上)
Jing Ji Ri Bao· 2025-05-26 22:13
Group 1: Company Highlights - China Oriental Performing Arts Group continues to promote traditional Chinese culture and has launched 12 stage works in 2024, including new productions like "The Great Dazhu" and "Only This Green" [1] - Poly Theatre Management Company is set to organize 12,885 performances in 2024, including the "2024 China Musical Theatre Association Annual Gala," and has produced 13 quality plays [2] - Tianjin Jinyun New Media Group has a user base exceeding 168 million and has won multiple awards, including 4 first prizes at the China News Awards [3] - Hebei Radio and Television Wireless Media Company has a leading market share in IPTV with over 15 million households and achieved a net profit of 261 million yuan in 2024 [4] - Shanxi Cultural Heritage Survey and Protection Institute has reported over 60 million yuan in annual revenue and has participated in over 200 key cultural protection projects [5] - Inner Mongolia Publishing Group achieved a total asset of 3.538 billion yuan and a net profit of 113 million yuan in 2024, with a focus on high-quality publishing [6] - Dalian Cultural Industry Group has created 10 original and adapted plays in 2024, with significant international cultural exchange activities [7] - Jilin Ningyu Animation Company reported a revenue of 51.22 million yuan in 2024, with a 365% year-on-year growth, driven by its popular animation series [8] - Harbin Madi'er Cultural Tourism Investment Group has transformed traditional ice tourism into a multi-faceted experience, achieving a revenue of 1.36 billion yuan in 2024 [10][11] - Shanghai ZHUI GUANG Film Industry Company has produced successful animated films, including "Chang'an 30,000 Miles," which grossed 1.824 billion yuan [12] - Jiangsu Cultural Investment Management Group achieved a revenue of 826 million yuan in 2024, with significant investments in cultural projects [13] - Hangzhou Youke Interactive Technology Company launched the game "Black Myth: Wukong," achieving sales of over 700 million yuan globally [14] - BabyBus focuses on creating children's digital products, serving 700 million families worldwide [15][16] - Migu New Space Cultural Technology Company reported a revenue of 1.17 billion yuan in 2024, with a focus on digital content and metaverse projects [17] - Jiangxi Cultural Performing Arts Development Group produced 77 programs and completed 1,550 performances in 2024, enhancing its core competitiveness [18] Group 2: Industry Trends - The cultural and entertainment industry is increasingly focusing on integrating traditional culture with modern storytelling and technology [1][2][12] - There is a significant push towards international cultural exchange and showcasing Chinese culture on global platforms [2][7][12] - The digital transformation in media and entertainment is evident, with companies investing in technology and innovative content delivery methods [3][17] - The growth of the animation and gaming sectors reflects a rising interest in culturally relevant content that resonates with both domestic and international audiences [8][14] - The emphasis on social responsibility and community engagement is becoming a hallmark of successful cultural enterprises [4][5][18]