光学镜片产业与智能眼镜产业跨界合纵连横
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2025年中国眼镜行业白皮书
艾瑞咨询· 2026-03-30 00:03
Overall Overview - The retail market size of China's eyewear industry is projected to reach approximately 93.3 billion yuan in 2024, with lenses accounting for about 40.9 billion yuan, representing 44% of the overall eyewear market. The compound annual growth rate (CAGR) for the lens retail market from 2019 to 2029 is estimated to be around 6% to 8% [1] - The competitive landscape of the industry features a dual structure of "international leaders + domestic functional brands," with companies like Essilor and Carl Zeiss maintaining advantages in high-end and brand influence, while domestic brands such as Huiding Optical and Mingyue Lenses are rapidly catching up in terms of shipment volume and niche markets [1] Transparent Lens Market - The industry is evolving from "single refractive compensation" to "comprehensive vision management," driven by vision needs across multiple age groups, forming a "four-in-one" full-cycle solution [2] - In the 6-18 age group, myopia prevention is transitioning from defocus lens technology to multi-modal precise control axis technology, with a clear shift in the fitting channel structure from "retail-led" to "professional service-led" [2] - Domestic brand Huiding Optical has achieved mass production of free-form curved lenses, utilizing a domestically pioneered dual-sided free-form manufacturing process to optimize thousands of free parameters at the micron level, significantly reducing oblique aberrations and effectively eliminating peripheral distortion [2] - The demand for presbyopia solutions among individuals aged 35 and above is evolving from "seeing clearly" to "seeing well and comfortably," with progressive lenses becoming the mainstream solution, although some consumers remain hesitant due to concerns about adaptability and effectiveness [2] Photochromic Lens Market - Photochromic lenses are currently the mainstream technology in the market, covering various refractive needs and extending to multiple scenarios such as commuting, driving, outdoor sports, and fashion accessories, combining refractive compensation with protection [3] Market Trends - The optical lens industry is increasingly intersecting with the smart glasses industry, with optical experience likely becoming a key factor in the future visual experience of smart glasses [5] Retail Market Size - The retail market size for eyewear in China is expected to reach approximately 93.3 billion yuan in 2024, with a year-on-year growth of about 8.2%. The market is projected to exceed 100 billion yuan in 2025, with a forecasted CAGR of approximately 7.4% from 2024 to 2029, potentially reaching 133.2 billion yuan by 2029 [6] Consumer Awareness and Market Dynamics - Over 80% of surveyed consumers are aware of photochromic lenses, indicating their entry into the mainstream consumer market, although there are still barriers to understanding, primarily concerns about material safety, functionality, and lifespan [7] - The industry needs to rebuild trust through transparent pricing and standardized fitting to alleviate the pressure of low-price competition on quality and innovation [7] - The technology for transparent lenses will continue to evolve towards precise control of defocus, high-precision imaging of free-form surfaces, and intelligent progressive lenses [7] Lens Market Competition - The lens market is characterized by a high concentration of international and domestic brands, with Essilor leading with approximately 30.9% market share, followed by Carl Zeiss at 23.9%. Domestic brands like Mingyue Lenses and Huiding Optical are also gaining market share [13][16] - In terms of shipment volume, domestic brands account for nearly half of the top 10 market shares, indicating a strong competitive presence in the mass consumer and functional lens segments [16] Visual Health Overview - A significant portion of the population faces vision health issues, with passive responses dominating over proactive prevention. Nearly 95% of consumers report varying degrees of vision problems, highlighting a need for improved eye health education and preventive measures [18] - The demand is shifting from basic visual clarity to a comprehensive pursuit of comfort and quality in vision management [18] Youth Market for Myopia Management - The myopia management market for youth is experiencing structural competition, with foreign brands leading in the high-end segment while domestic brands are rapidly advancing in specialization [20] Progressive Lens Market - The demand for progressive lenses is increasing, with a market characterized by a multi-tiered product system that includes mature technology, high-end personalization, flagship intelligent algorithms, and cost-effective domestic options [28] Photochromic Lens Market Size - The retail market size for photochromic lenses in China is projected to be approximately 1.47 billion yuan in 2024, accounting for 3.6% of the overall optical lens market. The market is expected to grow to 2.37 billion yuan by 2029, driven by consumer awareness and demand for upgraded functionalities [30] Photochromic Lens Market Competition - In terms of shipment value, domestic brand Quanzhen Optical leads the photochromic lens market with a 46.8% share, followed by Essilor and Carl Zeiss [33] - Quanzhen Optical also dominates in shipment volume with a 42.8% share, indicating a strong market presence [35] Industry Pain Points - The eyewear industry in China is currently facing challenges related to "value ambiguity and trust deficiency," necessitating the establishment of a transparent, professional, and agile service ecosystem to address these issues [45] User Demand and Supply Trends - User demand is evolving from basic refractive compensation to comprehensive eye health management, driving the supply side towards professional, integrated, and scenario-based solutions [48] Industry Ecosystem Integration - The market is witnessing a dual-driven growth model, with the integration of the industry ecosystem and optical experience becoming critical for future market success [50]