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文化“活起来”经济“火起来” “传统节日+”让“老”传统蝶变“新”风口
Yang Shi Wang· 2025-06-04 03:49
Group 1: Payment Transactions - The People's Bank of China reported that during the 2025 Dragon Boat Festival holiday (May 31 to June 2), UnionPay and Wanglian processed a total of 14.05 billion payment transactions, amounting to 4.8 trillion yuan, representing a growth of 13% and 3.4% respectively compared to the 2024 holiday [1] Group 2: Domestic and International Travel - During the 2025 Dragon Boat Festival holiday, there were 119 million domestic trips, an increase of 5.7% year-on-year, with total domestic spending reaching 42.73 billion yuan, up 5.9% [3] - The number of inbound and outbound travelers reached 5.907 million, averaging 1.969 million per day, which is a 2.7% increase year-on-year [3] - Among the inbound foreign visitors, 231,000 entered under visa-free policies, marking a 59.4% increase compared to 2024 [5] Group 3: Regional Highlights - In Beijing, the number of inbound and outbound travelers was 178,000, a 14.8% increase from 2024, with foreign visitors accounting for 30.3% of the total [6] - The city of Xi'an has seen a surge in international tourism, driven by cultural experiences that attract foreign visitors [6][8] - Liaoning province has become a popular destination for short-distance cruise tourism, with a 40% increase in foreign travelers since the implementation of visa-free policies for South Korea and Japan [16]