Core Insights - Hush Puppies, a high-end American leisure lifestyle brand, is set to launch its new footwear collection in October 2025, focusing on "Comfort Revitalization" with technology-driven comfort and eco-friendly designs [1][5][11] - The transition of footwear operations from Belle Group to Beijing Jiama Clothing Co., Ltd. marks a significant shift in brand management and strategy, aiming to establish a comprehensive self-operated system for the brand [5][6][17] Strategic Developments - The complete operation of the footwear business is a crucial step for Jiama Clothing, indicating the establishment of a full-category self-operated system for Hush Puppies [5][6] - The acquisition of Hush Puppies' IP assets in mainland China and Hong Kong/Macau was completed in September 2023, laying the foundation for brand integration [6][8] Product Innovation - The upcoming footwear collection integrates innovative technology and environmental concepts, focusing on comfort, sustainability, and technology [10][11] - The products are designed to cater to the specific foot shape characteristics of Chinese consumers, with tailored designs for different aesthetic preferences of men and women [11] Market Positioning - Jiama Clothing is leveraging its multi-brand resources and omnichannel capabilities to enhance the brand value of Hush Puppies, ensuring a seamless consumer experience across online and offline channels [8][17] - The strategic channel layout includes independent footwear stores and upgraded flagship stores, creating a synergistic effect between apparel and footwear categories [8][17]