Core Insights - The company achieved a record-breaking sales volume of over 1.2 billion yuan during the 2025 Double 11 shopping festival, marking a significant year-on-year growth and demonstrating strong market appeal and brand resilience [1][10] Group 1: Sales Performance - The sales during the Double 11 event reached over 1.2 billion yuan, representing a substantial increase compared to previous years and showcasing the brand's historical best performance since its participation in the event [1] - The high-end product line featuring AI smart interaction accounted for over 40% of total sales, while smart home packages saw a year-on-year growth of over 60%, indicating a shift towards solution-based competition in the industry [3] Group 2: Operational Strategy - The company established a "technology empowerment + all-channel collaboration" operational loop by deeply adapting to four major e-commerce platforms, enhancing cross-platform data interoperability and achieving a 40% increase in order processing efficiency during the sales period [5] - Custom-developed features for each platform improved user engagement, with live streaming on Douyin reaching over 10 million views in a single session, and a 28% increase in repurchase conversion rates on Taobao and JD [5] Group 3: Channel Development - The company enhanced its ecosystem by integrating "shelf e-commerce + content live streaming + offline experience," resulting in over 100 million views on its self-broadcasting platforms and a 40% increase in order volume from offline experience stores [7] - Initiatives such as trade-in programs and eco-friendly packaging were successfully implemented across platforms, aligning with mainstream values of rational and sustainable consumption [7] Group 4: Future Outlook - The CEO emphasized that the record sales reflect the brand's product and service strength, attributing success to deep technical adaptation to e-commerce platforms and insights into consumer trends, with plans for continued investment in product innovation and user experience [9]