全域进阶·智胜新境
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台铃召开2026年度营销峰会,共话“全域进阶·智胜新境”
Sou Hu Cai Jing· 2025-12-29 08:20
Core Insights - The conference "All-Domain Advancement: Winning New Horizons 2026" was held in Shanghai, gathering top executives and marketing elites from the company to discuss macro trends and new strategies for the future [1] Group 1: Strategic Direction - The President of the company, Yao Li, emphasized the importance of "upward" as a survival principle, stating that the company will achieve all-domain evolution through technology, market, and brand value dimensions by 2026 and beyond [3][5] - Yao Li called on all employees to embark on a journey towards a greater future with confidence and determination [5] Group 2: Market Analysis - Strategic consultant Liu Run provided insights on macro environment, industry evolution, and changing consumer concepts, offering strategies for maintaining strategic focus and achieving breakthrough growth in a complex market [7] - Liu Run noted that great companies are often born in challenging times, suggesting that the company will navigate through cycles to seize new opportunities [7] Group 3: Operational Planning - Senior Vice President Chang Yao outlined the core paths and key tasks for long-term development, focusing on how to convert trends into advantages for the upcoming 2026 [8] - The marketing team reviewed the year's achievements and provided clear action guidelines for the frontline teams [10] Group 4: Marketing Strategies - The General Manager of the Tianjin New Energy Base, Shao Bingqi, analyzed marketing strategies and product initiatives for niche markets [12] - Senior Vice President Ge Zhiwei discussed category strategies and key tactics for the first quarter to ensure a strong start for the year [12] Group 5: Recognition and Motivation - The conference included an awards ceremony recognizing outstanding individuals in sales growth, market expansion, and channel development, serving as motivation for the team to strive for excellence in the new year [16] Group 6: Future Outlook - The Executive President, Sun Muchu, concluded the conference by affirming the achievements of the past year and calling for unified thought and swift action to win in 2026 [18] - The company plans to leverage its strategic vision, superior technology products, and precise marketing strategies to lead the electric mobility industry and create a new development pattern [20]