Core Viewpoint - The strategic partnership between Angel and JD Electronics aims to accelerate the upgrade of whole-house drinking water solutions through a combination of online and offline initiatives, enhancing consumer engagement and experience [1][4]. Group 1: Strategic Collaboration - Angel and JD Electronics have established a solid foundation for cooperation, with recent activities marking an upgrade in their strategic partnership [4]. - The collaboration leverages JD Electronics' strengths in user scale, omnichannel operations, and logistics to effectively reach consumers [4]. - The series of joint events responds to the growing demand for whole-house drinking water solutions amid rising consumer interest in quality of life [4]. Group 2: Online and Offline Integration - The partnership represents a significant practice of the "new traffic" model, combining online and offline efforts to enhance consumer interaction [2]. - A nationwide Douyin live broadcast event was held, featuring executives from both companies, which successfully aggregated and released new online traffic [2]. - Following the online event, joint product launch conferences were held in multiple cities, converting online interest into offline consumer engagement [2]. Group 3: Consumer Engagement and Promotions - To reward consumer support, Angel launched the "Space Master New Year Renewal Season" campaign, offering significant subsidies for upgrading to whole-house drinking water systems [4]. - Consumers can benefit from a trade-in subsidy of up to 2,000 yuan for single products when using UnionPay's cloud payment, along with additional promotions for bundled purchases [4]. - The campaign aims to lower the barriers for families to upgrade their water systems, making it more cost-effective [4]. Group 4: Future Directions - Angel plans to continue deepening its collaboration with JD Electronics in product innovation, channel synergy, and service experience [6]. - The focus will be on responding to changing household water needs with advanced water purification technology and products [6].