Core Viewpoint - The transformation of the seafood industry in Dalian, led by the company Kaiyang and its representative Wei Yang, showcases the successful integration of live-streaming e-commerce into traditional business models, significantly enhancing sales and operational efficiency [4][5][8]. Group 1: Company Transformation - Kaiyang has successfully transitioned from traditional sales methods to a live-streaming e-commerce model, significantly increasing its market presence and sales volume [4][5]. - The company launched a comprehensive "online + offline + private domain + local flow" strategy to enhance its operational capabilities and customer engagement, marking a shift from single-channel sales to a multi-channel ecosystem [3][5]. - The live-streaming initiative has led to a substantial increase in customer interaction, with Wei Yang's account amassing over 1.5 million followers and achieving record sales during major shopping events [4][5]. Group 2: Industry Impact - The success of Kaiyang's live-streaming model has inspired other seafood companies in Dalian to adopt similar strategies, creating a collaborative ecosystem that has generated over 8,000 new jobs in the industry [7]. - The integration of local products into live-streaming sessions has expanded the sales scope beyond seafood, promoting regional specialties and enhancing the overall economic landscape of Dalian [7][8]. - The company's innovative approach has not only revitalized its own operations but has also contributed to the broader transformation of the seafood industry in Dalian, reflecting a proactive response to market challenges [8].