元旦假期，中国家庭聚餐需求激增，餐桌上的变化悄然揭示着消费新趋势。京东生鲜消费数据显示， 2026年元旦期间，消费者选择呈现显著的品质化、场景化和健康化特征。从产地直采智利车厘子到大连 海参，从内蒙古羊肉到进口牛肉，这些产品的热销不仅反映了节日餐桌的丰盛，更揭示了中国家庭饮食 消费的趋势变化。 品质化消费：高端水果与进口食材成餐桌标配 元旦期间，进口高端水果成为家庭团聚的"餐桌名片"。智利车厘子延续往年热度，3J级10斤装礼盒销售 额同比增长145%，显示出消费者对高品质水果的持续追捧。值得注意的是，混合水果礼盒成为新趋 势，包含产地直采的云南蓝莓、丹东草莓和智利车厘子组合套装销售同比激增超10倍，体现了消费者对 多样化、高品质水果的复合需求。 果，而是根据品质和口味多元选择。 高端海鲜和进口肉类成为消费升级的标杆。大连即食海参销售同比增长接近16倍，反映消费者对高营 养、便捷食用海产品的追捧。厄瓜多尔白虾销量增长接近100%，保持稳定上升态势。 进口牛肉消费呈现明显增长，南美进口原切带芯后腱增长238%，大庄园进口草饲原切牛腱子更是实现 了超10倍的增长，显示消费者对高品质、可溯源进口肉类的需求持续扩大。 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素的道理："土特产"价值跃升，关键在品牌化的 精准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到 口碑的全链条升级。 品牌化的根基，是把"地域优势"转化为"品质底气"。地标农产品的核心竞争力源于得天独厚的自然禀 赋，但这份天赋需要标准化生产来守护。山东乳山生蚝之所以能成为电商爆款，靠的是黄海渤海交汇处 的Ⅰ类水质，更得益于从养殖、净化到分拣包装的完整产业链；贵州遵义干辣椒能撑起210亿元产值， 离不开当地独特的气候条件，更归功于200万亩标准化种植基地的品质把控。没有标准化，就没有稳定 的品质；没有可靠的品质，品牌便成了无源之水。像泰和乌鸡那样，将"白羽黑冠"的独特品种优势 与"全程冷链"的品质保障相结合，才能让"白凤仙子"变为百亿元产业的"金字招牌"。 品牌化的关键，是用"创新营销"打破"地域围墙"。再好的农产品，藏在深山也难有大作为。2025年的热 销地标农品，个个都是营销破圈的高手。茂名荔枝通过拓展海外市场，让岭南甜香飘向 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]

中新网辽宁新闻12月10日电(姚小辉)"家人们看过来！这是咱大连海参，从捕捞到上桌不超过48小 时！"直播间里，55岁的魏洋戴着沾着海盐的橡胶手套，用带着海蛎子味儿的普通话展示刚出水的海 鲜，屏幕上"辽宁海鲜yyds""给老厂长点赞"的弹幕滚动不息。这位深耕渔业30年的"老渔夫"，如今是拥 有百万粉丝的"马背水手-魏洋"，而他的直播镜头，正悄然改写着大连千亿海鲜产业的发展轨迹。 • 同城流依托成熟冷链物流体系，深耕区域市场实现高效配送，解决线上销售的最后一公里难题。 四维协同的战略布局，既是凯洋应对市场变化的主动选择，也是大连海鲜产业从单一渠道向全链条协同 发展的缩影，标志着凯洋从"直播电商转型"迈入"全渠道生态构建"的新阶段。 正是基于直播电商转型的成功实践，在2025年度营销峰会上，魏洋结合30年行业沉淀与凯洋的线上线下 运营经验，正式发布"线上+线下+私域+同城流"全渠道融合发展战略，为企业2026年发展锚定方向，这 也是对前期电商转型的深化与升级： • 线上聚焦公域流量运营，延续直播电商优势，通过多平台内容营销实现精准引流与品牌曝光； • 线下持续优化店面体验与仓储布局，强化终端服务能力，承接线上流量 ...

Core Viewpoint - The signing of a comprehensive strategic cooperation agreement aims to support the high-quality development of the Dalian sea cucumber industry, with an initial credit support of 2.5 billion RMB from two major banks [1][2]. Group 1: Financial Support and Collaboration - The Dalian Ocean Fisheries Association, in collaboration with Agricultural Bank of China Dalian Branch and Postal Savings Bank of China Dalian Branch, signed an agreement to provide a total of 2.5 billion RMB in credit support for the sea cucumber industry [1][2]. - The credit will cover the entire industry chain of Dalian sea cucumbers, including breeding, farming, processing, research and development, and sales [1][2]. - A survey indicated that 66.83% of sea cucumber farming entities in Dalian face funding shortages during critical production periods, highlighting the need for timely financial support [2]. Group 2: Innovative Financial Solutions - Agricultural Bank of China Dalian Branch plans to enhance financial innovation, focusing on marine ranch construction, specialized farming, deep processing of sea cucumber products, and cold chain storage facilities [3]. - The bank aims to establish a financing system for the sea cucumber industry by integrating various stakeholders, including new agricultural operators and banks, to address the entire service chain from breeding to sales [3][4]. - Postal Savings Bank of China Dalian Branch is developing a collateral model based on sea cucumber inventory, targeting local leading enterprises and their supply chains to facilitate financial cooperation [4]. Group 3: Implementation and Future Outlook - To ensure the effective implementation of the 2.5 billion RMB credit, a regular communication mechanism will be established among the Dalian Ocean Fisheries Association and the two banks to address financing and construction challenges [5]. - The collaboration aims to channel financial resources into key areas of the sea cucumber industry, fostering growth and resilience [5]. - This initiative represents a significant step towards integrating financial innovation with the upgrading of the Dalian sea cucumber industry, contributing to the broader goals of building a "blue granary" and supporting the development of a modern marine city in Dalian [5].

Core Viewpoint - Dalian sea cucumber industry is experiencing significant advancements, highlighted by the introduction of a comprehensive traceability system and innovative product offerings, particularly by the brand "Guan Zhan" which is enhancing the market presence of Dalian sea cucumbers [1][4][5] Group 1: Industry Overview - Dalian is recognized as the core production area for sea cucumbers in China, with a coastline of 2,211 kilometers and a sea area of 30,000 square kilometers, contributing to approximately 25% of the national sea cucumber output [2][3] - The total output value of the Dalian sea cucumber industry is around 30 billion yuan, supported by a complete industry chain from breeding to processing and sales [2][3] - Dalian sea cucumbers have a historical significance and are protected as a geographical indication product, ensuring that only those meeting specific standards from designated areas can be labeled as "Dalian sea cucumbers" [2][3] Group 2: Product Innovation and Quality Assurance - The brand "Guan Zhan" is leading the charge in the Dalian sea cucumber market by implementing a traceability system certified by three national organizations, ensuring product authenticity and quality from sea to table [4][5] - The introduction of "freshly stewed sea cucumbers" by Guan Zhan utilizes advanced technology to enhance nutritional retention and flavor, addressing consumer demands for convenience and quality [5][6] - Guan Zhan's innovative approach includes the use of active protein stabilization technology and precise temperature control, significantly improving the taste and nutritional value of the sea cucumbers [6] Group 3: Market Challenges and Opportunities - The Dalian sea cucumber industry is currently facing challenges such as counterfeit products and a lack of innovation in product development, necessitating a shift towards high-quality standards and technological advancements [4] - The collaboration between Guan Zhan and research teams aims to revitalize the industry by introducing new product categories and enhancing the overall market appeal of Dalian sea cucumbers [5][6] - The focus on fresh production methods and consumer education is expected to broaden the market reach and increase the popularity of Dalian sea cucumbers across different demographics, particularly among younger consumers [6]

Core Viewpoint - The article emphasizes the importance of establishing a traceability system for Dalian sea cucumbers to protect the brand and ensure product authenticity in response to market challenges such as counterfeiting and quality issues [1][3][8]. Group 1: Brand Protection and Traceability - Dalian sea cucumbers are facing challenges from counterfeit products, which threaten the brand's reputation and the industry's long-term health [1][3]. - A traceability system has been implemented, allowing consumers to scan a code to access comprehensive information about the product's origin, cultivation, and processing [1][4]. - The traceability system is supported by a big data platform that includes geographic information and core data on legal farming entities [4][8]. Group 2: Industry Standards and Certification - To be recognized as a Dalian sea cucumber origin enterprise, companies must meet strict criteria, including a minimum of three years in the business and using local species for breeding [6][7]. - The certification process has a 20% elimination rate to ensure quality, with 40 enterprises certified so far [7][8]. - The traceability system includes a unique digital ID for each sea cucumber, ensuring accurate and reliable information [4][7]. Group 3: Market Impact and Future Plans - The traceability system has improved consumer trust and increased transaction volumes, as evidenced by significant contracts signed with major buyers [8][9]. - A three-year action plan has been launched to enhance the sea cucumber industry, focusing on resource quality, market standards, and digital transformation [8][9]. - Dalian aims to establish 30 to 50 breeding bases for high-quality sea cucumber seedlings, increasing the coverage rate to 70%-80% [8][9]. Group 4: Legal and Brand Development - Dalian is forming a legal team to protect the brand and is pushing for local legislation to support industry development [10]. - The Dalian Marine Fisheries Association plans to create a national brand matrix through online and offline channels, enhancing brand recognition and credibility [9][10].

Core Insights - The "2025 Dalian Sea Cucumber Industry High-Quality Development Conference" was successfully held in Dalian, emphasizing the importance of brand building and market opportunities for Dalian sea cucumbers [1] - The conference introduced a three-year action plan (2025-2027) consisting of 10 initiatives aimed at enhancing various aspects of the Dalian sea cucumber industry [3] Group 1: Action Plan and Industry Development - The action plan includes initiatives for seed improvement, standard enhancement, management certification, legislative protection, talent development, digital transformation, credit system construction, brand building, and origin protection [3] - The Dalian Sea Cucumber industry is projected to have a total industrial chain output value exceeding 300 billion yuan, with Dalian accounting for 29% of the national production and 73% of the provincial production [5] Group 2: Cultural and Historical Significance - Sea cucumbers have a historical and cultural significance in Dalian, being recognized for their nutritional value and cultural heritage, as noted in historical texts dating back to the Ming Dynasty [5] - The industry is seen as a key driver for high-quality economic development in Dalian, with a focus on strict self-discipline and quality assurance throughout the production process [5] Group 3: Technological and Market Insights - The conference highlighted the critical role of technology in driving the high-quality development of the Dalian sea cucumber industry, with a call for innovation and technological leadership [6] - Dalian sea cucumbers represent 90% of the sea cucumber sales on the JD platform, indicating strong consumer recognition and preference for the brand [6][7] Group 4: Quality Assurance and Brand Protection - A new 2.0 version of the traceability system for Dalian sea cucumbers was introduced, consisting of a coordinate map, a database, and a traceability system to support brand enhancement and legal rights protection [8] - Representatives from Dalian sea cucumber origin certification enterprises signed a quality declaration, committing to uphold the quality of Dalian sea cucumbers and promote a rational market environment [10] Group 5: Strategic Partnerships - A strategic agreement was signed between the Dalian Marine Fisheries Association and JD Group to enhance cooperation and promote the Dalian sea cucumber brand in online channels [11]