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Core Viewpoint - Dalian sea cucumber industry is experiencing significant advancements, highlighted by the introduction of a comprehensive traceability system and innovative product offerings, particularly by the brand "Guan Zhan" which is enhancing the market presence of Dalian sea cucumbers [1][4][5] Group 1: Industry Overview - Dalian is recognized as the core production area for sea cucumbers in China, with a coastline of 2,211 kilometers and a sea area of 30,000 square kilometers, contributing to approximately 25% of the national sea cucumber output [2][3] - The total output value of the Dalian sea cucumber industry is around 30 billion yuan, supported by a complete industry chain from breeding to processing and sales [2][3] - Dalian sea cucumbers have a historical significance and are protected as a geographical indication product, ensuring that only those meeting specific standards from designated areas can be labeled as "Dalian sea cucumbers" [2][3] Group 2: Product Innovation and Quality Assurance - The brand "Guan Zhan" is leading the charge in the Dalian sea cucumber market by implementing a traceability system certified by three national organizations, ensuring product authenticity and quality from sea to table [4][5] - The introduction of "freshly stewed sea cucumbers" by Guan Zhan utilizes advanced technology to enhance nutritional retention and flavor, addressing consumer demands for convenience and quality [5][6] - Guan Zhan's innovative approach includes the use of active protein stabilization technology and precise temperature control, significantly improving the taste and nutritional value of the sea cucumbers [6] Group 3: Market Challenges and Opportunities - The Dalian sea cucumber industry is currently facing challenges such as counterfeit products and a lack of innovation in product development, necessitating a shift towards high-quality standards and technological advancements [4] - The collaboration between Guan Zhan and research teams aims to revitalize the industry by introducing new product categories and enhancing the overall market appeal of Dalian sea cucumbers [5][6] - The focus on fresh production methods and consumer education is expected to broaden the market reach and increase the popularity of Dalian sea cucumbers across different demographics, particularly among younger consumers [6]

Core Viewpoint - The article emphasizes the importance of establishing a traceability system for Dalian sea cucumbers to protect the brand and ensure product authenticity in response to market challenges such as counterfeiting and quality issues [1][3][8]. Group 1: Brand Protection and Traceability - Dalian sea cucumbers are facing challenges from counterfeit products, which threaten the brand's reputation and the industry's long-term health [1][3]. - A traceability system has been implemented, allowing consumers to scan a code to access comprehensive information about the product's origin, cultivation, and processing [1][4]. - The traceability system is supported by a big data platform that includes geographic information and core data on legal farming entities [4][8]. Group 2: Industry Standards and Certification - To be recognized as a Dalian sea cucumber origin enterprise, companies must meet strict criteria, including a minimum of three years in the business and using local species for breeding [6][7]. - The certification process has a 20% elimination rate to ensure quality, with 40 enterprises certified so far [7][8]. - The traceability system includes a unique digital ID for each sea cucumber, ensuring accurate and reliable information [4][7]. Group 3: Market Impact and Future Plans - The traceability system has improved consumer trust and increased transaction volumes, as evidenced by significant contracts signed with major buyers [8][9]. - A three-year action plan has been launched to enhance the sea cucumber industry, focusing on resource quality, market standards, and digital transformation [8][9]. - Dalian aims to establish 30 to 50 breeding bases for high-quality sea cucumber seedlings, increasing the coverage rate to 70%-80% [8][9]. Group 4: Legal and Brand Development - Dalian is forming a legal team to protect the brand and is pushing for local legislation to support industry development [10]. - The Dalian Marine Fisheries Association plans to create a national brand matrix through online and offline channels, enhancing brand recognition and credibility [9][10].

Core Insights - The "2025 Dalian Sea Cucumber Industry High-Quality Development Conference" was successfully held in Dalian, emphasizing the importance of brand building and market opportunities for Dalian sea cucumbers [1] - The conference introduced a three-year action plan (2025-2027) consisting of 10 initiatives aimed at enhancing various aspects of the Dalian sea cucumber industry [3] Group 1: Action Plan and Industry Development - The action plan includes initiatives for seed improvement, standard enhancement, management certification, legislative protection, talent development, digital transformation, credit system construction, brand building, and origin protection [3] - The Dalian Sea Cucumber industry is projected to have a total industrial chain output value exceeding 300 billion yuan, with Dalian accounting for 29% of the national production and 73% of the provincial production [5] Group 2: Cultural and Historical Significance - Sea cucumbers have a historical and cultural significance in Dalian, being recognized for their nutritional value and cultural heritage, as noted in historical texts dating back to the Ming Dynasty [5] - The industry is seen as a key driver for high-quality economic development in Dalian, with a focus on strict self-discipline and quality assurance throughout the production process [5] Group 3: Technological and Market Insights - The conference highlighted the critical role of technology in driving the high-quality development of the Dalian sea cucumber industry, with a call for innovation and technological leadership [6] - Dalian sea cucumbers represent 90% of the sea cucumber sales on the JD platform, indicating strong consumer recognition and preference for the brand [6][7] Group 4: Quality Assurance and Brand Protection - A new 2.0 version of the traceability system for Dalian sea cucumbers was introduced, consisting of a coordinate map, a database, and a traceability system to support brand enhancement and legal rights protection [8] - Representatives from Dalian sea cucumber origin certification enterprises signed a quality declaration, committing to uphold the quality of Dalian sea cucumbers and promote a rational market environment [10] Group 5: Strategic Partnerships - A strategic agreement was signed between the Dalian Marine Fisheries Association and JD Group to enhance cooperation and promote the Dalian sea cucumber brand in online channels [11]