Core Viewpoint - Klook, a travel booking service based in Hong Kong, is planning an IPO in the US with the aim of raising approximately $500 million, supported by investors such as SoftBank and Goldman Sachs [1][3][4] Company Overview - Klook was founded in 2014 and achieved profitability in 2023, providing a platform for travelers to book various services globally, competing with Booking.com, TripAdvisor, Trip.com, and Yanolja [3][4][6] - The company has raised significant funding over the years, including $100 million in a round led by Vitruvian Partners in February 2023, although its valuation was not disclosed at that time [3][4][13] Market Context - The global travel market is rebounding, particularly in Asia, with major players like Booking.com, Expedia, and Airbnb reporting better-than-expected quarterly results [4] - Klook anticipates that the global travel industry will grow to $15.5 trillion by 2033, with the Asia-Pacific region expected to have a compound annual growth rate (CAGR) of 11% from 2023 to 2028, nearly double that of North America and Europe [4] Strategic Focus - Klook plans to invest new funds into three key growth areas: product innovation, expanding social and digital marketing, and integrating artificial intelligence for enhanced customer service [7]