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从法式烘焙到中国味道 八届“全勤生”乐斯福持续深耕中国市场
Zhong Guo Jing Ji Wang· 2025-11-08 05:00
Core Insights - The eighth China International Import Expo (CIIE) is being held from November 5 to 10 in Shanghai, highlighting the rapid growth in Chinese consumer demand for health, natural, low-sugar, and clean-label products [1][3] - Lesaffre, a global leader in nutrition fermentation solutions, is leveraging the expo to showcase its innovative products tailored for the Chinese market, including upgraded clean-label baking agents and natural yeast extracts [1][3] Group 1 - Lesaffre views the Chinese market as one of its most important strategic markets globally, aiming to combine scientific innovation with biotechnology to meet consumer demands for taste and health [3] - The company has successfully localized some technologies at its Anhui factory, integrating French fermentation expertise with local raw materials and consumer needs to develop high-quality products for the Chinese market [3][4] - The expo serves as an excellent platform for Lesaffre to facilitate deep exchanges between Chinese and French teams in research, technology, and culture, enhancing collaboration and innovation [3][4] Group 2 - Lesaffre's Gnosis division showcased comprehensive health solutions covering the entire human life cycle and introduced a new brand philosophy centered on "Natural Intelligence, Innovation Never Stops" [4] - The company aims to deepen its market strategy in China by strengthening local R&D systems, promoting sustainable production, and fostering diverse partnerships to support high-quality growth in the Chinese food industry [4][5] - Looking ahead, Lesaffre is committed to leveraging its global nutritional technology to create customized health solutions for Chinese consumers, aiming to build a vibrant and sustainable health future [5]