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阿里巴巴推出新跨境电商平台助力全球贸易
Sou Hu Cai Jing· 2025-09-01 01:09
Core Insights - Alibaba's launch of the independent cross-border e-commerce platform "1688overseas" aims to leverage China's supply chain capabilities for global small and medium-sized B2B buyers, marking a significant shift in the global trade landscape by 2025 [1][6] - The platform operates on a "full custody" model, integrating 70% of China's industrial resources with Cainiao's logistics infrastructure, targeting emerging competitors like Temu and SHEIN [1][3] Group 1: Platform Features and Benefits - 1688overseas offers a "domestic stock + platform custody" light operation model, allowing sellers to store goods in designated domestic warehouses while the platform handles cross-border logistics, customs clearance, and overseas delivery [3] - This model addresses pain points for small factories and industrial sellers, reducing logistics time by 30% and overall costs by 18% [3] - The platform mandates suppliers to provide English quality inspection reports and CE certifications, enhancing compliance capabilities among small factories [3] Group 2: Localization Strategy - The platform's initial pilot locations include Vietnam and Kazakhstan, with plans to expand to 15 countries by 2025, focusing on "Belt and Road" nations [4] - In Vietnam, 1688 has established a localized team and warehouses, enabling rapid delivery to Southeast Asian retail endpoints within 48 hours [4] - The platform is addressing logistics challenges in Southeast Asia by reducing delivery times from 15 days to under 72 hours through localized warehousing and transportation [4] Group 3: Competitive Landscape - The introduction of 1688overseas is seen as a strategic response to competitors like Temu and SHEIN, with the platform offering lower prices by 15%-20% through direct supply from industrial bases [5] - However, challenges remain, including high logistics costs in Southeast Asia, which account for 25%-30% of product prices, and the digitalization gap among small factories [5] - The competition with Amazon's "full custody supply chain service" highlights a divergence in business models, with Alibaba focusing on supply chain efficiency [5] Group 4: Industry Outlook - The global B2C cross-border e-commerce market is projected to grow from $785 billion in 2021 to $7.9 trillion by 2030, with B2B markets becoming a new battleground for major players [7] - Alibaba aims to streamline traditional cross-border trade processes from five layers to three, reshaping global trade dynamics [7] - The ongoing competition in supply chain infrastructure is expected to influence the power dynamics of global e-commerce over the next decade [8]